Brand Management - Category Media Expert - P&G - Cincinnati, OH

Brand Management - Category Media Expert - P&G - Cincinnati, OH -

Brand Management – Category Media Expert
P&G 1,634 evaluations – Cincinnati, OH

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BRM00000538

Description

For over 175 years, P&G has created a few of the world’s most profitable manufacturers. From shopper insights to world class design, marketing and communication, the Brand perform is the “heartbeat” of the Firm with unmatched alternative to tackle new challenges each day.

We consider in serving the buyer and making certain our group, expertise and model constructing displays the range and wishes of the approximate 5 billion individuals around the globe we serve by way of our manufacturers. We worth management in addition to mastery and supply fulfilling profession alternatives that make us an unbeatable drive in our business.

Our model constructing is multi-disciplined, seamless and targeted on delivering excellent enterprise outcomes with alternatives within the Brand disciplines of Brand Management, Shopper & Market Information, Communications and Design. Past these self-discipline profession alternatives in Brand, alternatives exist for larger degree Management alternatives within the perform that may additionally result in Common Management at P&G.

P&G invented the idea of brand name and model management. Through the years, we have remained on the chopping fringe of marketing, all the time discovering new and main-edge methods of reaching shoppers.

The Brand Management perform produces nearly all of the corporate’s Basic Managers and future CEO’s. P&G Brand Management is about rising our Manufacturers, Enterprise and Individuals.They’re accountable for all features of the model. They develop methods based mostly across the “WHO, WHAT, HOW” framework. In Brand Management, you’ll determine the goal demographic (WHO), outline what product/messaging greatest meets her wants (WHAT) in an effort to decide what car (HOW) is best in delivering the message to shoppers. The HOW is turning into more and more digital in nature, and our model managers are anticipated to be savvy within the newest digital advertising instruments along with conventional advertising automobiles. Through the years, we’ve remained persistently on the chopping fringe of marketing, all the time discovering new and thrilling methods of reaching shoppers.

P&G’s marketing philosophy could be summed up within the easy phrase: “Receptive messages in receptive moments.” We consider we have now two moments to the touch shoppers: once they select the product within the retailer and once they use it at house – what we name the “two moments of selection”. The primary second is what we concentrate on significantly when marketing merchandise. However we additionally want to succeed in shoppers in over-saturated markets. To slender in and strengthen advertising effectiveness, P&G employs one other precept, “What, Who, How.” As a P&G marketer, you’ll pinpoint a product’s picture (what) and goal demographic (who) in an effort to decide what car (how) is only in relaying their message to shoppers.

Ardour for and a breadth of expertise in Media, together with TV/video, cellular, banner, search, social, publishing, programmatic and branded leisure. Intermediate to superior understanding of all/most media automobiles and channels, or, in-depth understanding of digital media with primary understanding of different kinds of media

Confirmed leads to the appliance of media analytics to make suggestions and optimize plans.

Experience in translating model technique into media technique and plans; study and optimize based mostly upon in market outcomes.

Working understanding of the standard processes and instruments utilized by shopping for/funding groups throughout all media varieties, notably TV, publishing, programmatic shopping for, reserve digital, social and search.

Foundational marketing acumen.

The Media Expert will sit with the Category Brand Groups and lead the staff’s considering within the media area. He/she is going to leverage their media experience to allow strong media plan technique and improvement, assist guarantee enough attain and drive concentrating on decisions, consider media alternatives, monitor media efficiency and regularly optimize the media plan. He/she is going to educate the model group and work as their associate to create a profitable media plan that drives model and enterprise aims. The Expert will bridge the hole between Media Company and Brand to make sure seamless understanding and greatest in school considering. He/she may also have a robust hyperlink to NA Media (NAMM) workforce to additional develop their experience, perceive and share suggestions on media capabilities, and to raised allow robust media and media innovation plans. With a view to facilitate this, all specialists shall be a part of a “NA Media Discussion board” led by NA Media (Lauren Hoenig), which will even allow Media Specialists to attach throughout all classes.

This Position would require the person to:
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Apply crucial considering, robust drawback-fixing and professional media expertise to drive Brand progress.

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Apply media experience to steer and develop greatest in school media plans, approaches and supply.

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Navigate successfully by way of complicated points, leveraging experience and enterprise understanding to advocate options. Achieve alignment to suggestion and oversee execution.

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Handle a number of stakeholders and a number of priorities, balancing brief and long run wants and implications.

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Creatively envision options that meet the wants of the enterprise

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Construct model functionality by means of model schooling and common management connects

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Join enterprise wants with central P&G capabilities and supply enter to improvement of future P&G capabilities

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Constantly study and construct media experience whereas turning into fluent in “P&G”

Enterprise/Private Expertise Required:
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Outcomes pushed: Bias for motion

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Superb communication expertise: Capable of affect and educate by presenting a number of viewpoints

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Staff orientation: Approachable; motivated by staff outcome. Expert at bringing teams collectively for a standard aim

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Versatile and adaptable: Snug altering objectives and processes to satisfy enterprise wants

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Intellectually curious: Thirst for studying and for continuous enchancment

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Robust analytics background: Capable of triangulate between knowledge, model objectives and alternatives. Snug with pulling knowledge and constructing a narrative

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Operates with Self-discipline: Relentless consideration to Element and Robust Venture Management Expertise

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Open: Prepared to study and embrace a brand new company tradition

Qualifications

Ultimate Profession Background:
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Bachelor’s or MBA

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5-7+ Years Company Expertise working with a variety of shoppers

Expertise in Shopper Packaged Items, the Magnificence business and/or different quick-shifting, shopper dealing with areas are most popular.

You’ll lead a mixture of Advertising and Brand Management tasks enabling you to showcase your

breadth and depth of management, strategic & analytical considering, in-contact and progressive expertise

. We’re on the lookout for prime gifted folks that have experiences in these talent areas, together with

collaboration, precedence setting, being in-contact

, and so on.

All certified candidates will obtain consideration for employment with out regard to race, colour, faith, intercourse, nationwide origin, protected veteran standing, incapacity standing, age, sexual orientation, gender id and expression, marital standing, citizenship, HIV/AIDS standing or some other legally protected issue.

No immigration sponsorship is out there for this place. Procter & Gamble doesn’t sponsor candidates for everlasting residency besides in some areas that in Procter & Gamble’s sole discretion require extremely specialised backgrounds.

Procter & Gamble participates in e-confirm as required by regulation.

Certified people won’t be deprived based mostly on being unemployed.

Job

Advertising/Brand Management

Main Location

US-Ohio-Cincinnati

Schedule

Full-time

SUBMIT YOUR CV HERE

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