Brand Management - Media Training and Capability Manager - P&G - Cincinnati, OH

Brand Management - Media Training and Capability Manager - P&G - Cincinnati, OH -

Brand Management – Media Training and Capability Manager
P&G 1,634 evaluations – Cincinnati, OH

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BRM00000539

Description

For over 175 years, P&G has created a number of the world’s most profitable manufacturers. From shopper insights to world class design, marketing and communication, the Brand perform is the “heartbeat” of the Firm with unmatched alternative to tackle new challenges every and day-after-day.

We consider in serving the buyer and making certain our group, expertise and model constructing displays the range and wants of the approximate 5 billion individuals all over the world we serve by means of our manufacturers. We worth management in addition to mastery and supply fulfilling profession alternatives that make us an unbeatable drive in our business.

Our model constructing is multi-disciplined, seamless and targeted on delivering excellent enterprise outcomes with alternatives within the Brand disciplines of Brand Management, Shopper & Market Information, Communications and Design. Past these self-discipline profession alternatives in Brand, alternatives exist for larger degree Management alternatives within the perform that may additionally result in Basic Management at P&G.

P&G invented the idea of brand name and model management. Through the years, we have remained on the slicing fringe of marketing, all the time discovering new and main-edge methods of reaching shoppers.

The Brand Management perform produces nearly all of the corporate’s Basic Managers and future CEO’s. P&G Brand Management is about rising our Manufacturers, Enterprise and Individuals.They’re accountable for all features of the model. They develop methods based mostly across the “WHO, WHAT, HOW” framework. In Brand Management, you’ll determine the goal demographic (WHO), outline what product/messaging greatest meets her wants (WHAT) with a purpose to decide what car (HOW) is handiest in delivering the message to shoppers. The HOW is turning into more and more digital in nature, and our model managers are anticipated to be savvy within the newest digital advertising instruments along with conventional advertising automobiles. Through the years, we’ve remained persistently on the slicing fringe of marketing, all the time discovering new and thrilling methods of reaching shoppers.

P&G’s marketing philosophy may be summed up within the easy phrase: “Receptive messages in receptive moments.” We consider we now have two moments to the touch shoppers: once they select the product within the retailer and once they use it at residence – what we name the “two moments of selection”. The primary second is what we concentrate on significantly when marketing merchandise. However we additionally want to succeed in shoppers in over-saturated markets. To slender in and strengthen advertising effectiveness, P&G employs one other precept, “What, Who, How.” As a P&G marketer, you’ll pinpoint a product’s picture (what) and goal demographic (who) as a way to decide what car (how) is handiest in relaying their message to shoppers.

The NA Media Training and Capability Manager will sit inside P&G’s NA Media central group, who’s answerable for main P&G’s NA Media Operations together with NA media planning and shopping for methods, implementation and supply, media knowledge and analytics and media greatest practices improvement in service of P&G’s NA manufacturers. This particular person will drive a step change in P&G NA’s Brand groups’ depth and breadth of Media understanding and experience throughout all ranges within the group by means of the creation and supply of Media schooling and coaching. This position might be chargeable for main an company and inner staff to create an on-going, evolving Media coaching curriculum and plan for P&G NA Manufacturers, in addition to delivering, executing and optimizing this plan based mostly on outcomes and suggestions.

This position can also be answerable for main a discussion board of class-embedded and NA central Media specialists to cross-practice on areas of deep media experience. The Media Training and Capability Manager will guarantee this group is main chopping-edge media experience and driving search and reapply of media information and greatest practices throughout classes. This particular person will regularly innovate tips on how to efficiently educate a big group on media in a quickly altering setting by way of in-individual and on-line courses, movies, texts and modules, giant and small group periods and particular person experiences. This particular person will even function a media professional who will seek the advice of with manufacturers, stakeholders and different specialists and regularly advance their very own depth of media information and experience.

To ship these duties, this particular person will lead groups and associate intently throughout media businesses, media suppliers and P&G colleagues in Brand, Media, Analysis, Finance and Media Buying. Profitable candidates will be capable of leverage and regularly deepen their understanding of media throughout foundational parts, information of media throughout media sort, understanding of media knowledge and analytics and of suppliers and the media market. This particular person may have the chance to be a part of an revolutionary, fast paced staff, targeted on regularly reworking and revolutionizing P&G’s media planning, shopping for and operations to ship aggressive benefit.

This Position would require the person to:
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Apply strategic considering, media experience, robust communication expertise and understanding of grownup studying rules to develop, execute and regularly evolve a profitable, on-going media coaching plan to boost the extent of media understanding and experience throughout P&G NA manufacturers.

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Lead the cross-coaching of media specialists, throughout class embedded and NA Media staff specialists, by way of the formation and operation of a discussion board and different studying alternatives.

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Companion with NA Media group, Media businesses, Brand groups, Class media specialists and Media suppliers to determine studying wants, set priorities, create and execute coaching and optimize based mostly on suggestions and outcomes.

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Navigate successfully via complicated points and challenges, leveraging Media and coaching experience and model understanding to create studying options. Achieve alignment to suggestions and oversee execution.

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Efficiently associate with and handle a number of stakeholders and a number of priorities, balancing brief and long run wants and implications.

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Creatively envision media schooling and studying options that meet the wants of P&G and its manufacturers.

This Position would require the person to:
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Apply crucial considering, robust drawback-fixing and skilled media expertise to drive Brand progress.

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Apply media experience to steer and develop greatest in school media plans, approaches and supply.

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Navigate successfully by way of complicated points, leveraging experience and enterprise understanding to advocate options. Achieve alignment to suggestion and oversee execution.

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Handle a number of stakeholders and a number of priorities, balancing brief and long run wants and implications.

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Creatively envision options that meet the wants of the enterprise.

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Construct model functionality via model schooling and common management connects.

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Join enterprise wants with central P&G capabilities and present enter to improvement of future P&G capabilities.

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Constantly study and construct media experience whereas turning into fluent in “P&G”.

Enterprise/Private Expertise Required:
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Outcomes pushed: Bias for motion

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Superb communication expertise: Capable of educate and affect by means of quite a lot of strategies together with paperwork, stay presentation, video, and so on.

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Staff orientation: Approachable; motivated by workforce end result. Expert at bringing teams collectively for a standard aim

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Versatile and adaptable: Snug altering objectives and processes to satisfy enterprise wants

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Intellectually curious: Thirst for studying and for continuous enchancment

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Analytics understanding: Capable of triangulate between knowledge, model objectives and alternatives. Snug with analyzing knowledge and different info and constructing a narrative

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Operates with Self-discipline: Relentless consideration to Element and Robust Venture Management Expertise

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Open: Prepared to study and embrace a brand new company tradition

Advertising/Media Expertise Wanted:
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Ardour for and a breadth of expertise in Media together with media planning and expertise throughout media automobiles and channels.

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Capacity to know and clearly talk complicated Media ideas and information to others to allow them to strengthen media decisions

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Working understanding of the standard processes and instruments utilized by shopping for/funding groups throughout all media varieties, notably TV, publishing, programmatic shopping for, reserve digital, social and search.

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Foundational marketing acumen.

Qualifications

Superb Profession Background:
Bachelor’s or MBA

5-7+ Years Media Expertise working with a variety
of shoppers and/or companies.

Expertise
in coaching and/or educating professionals in Media information.

Expertise in Shopper Packaged Items, the
Magnificence business and/or different quick-shifting, shopper dealing with areas are most popular.

No immigration sponsorship is accessible for this place. Procter & Gamble doesn’t sponsor candidates for everlasting residency besides in some areas that in Procter & Gamble’s sole discretion require extremely specialised backgrounds.

Procter & Gamble participates in e-confirm as required by regulation.

Certified people won’t be deprived based mostly on being unemployed.

All certified candidates will obtain consideration for employment with out regard to race, colour, faith, intercourse, nationwide origin, protected veteran standing, incapacity standing, age, sexual orientation, gender id and expression, marital standing, citizenship, HIV/AIDS standing or some other legally protected issue.

Job

Advertising/Brand Management

Main Location

US-Ohio-Cincinnati

Schedule

Full-time

CLICK HERE TO APPLY

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