Paid Media Marketing Manager - WordStream - Boston, MA

Paid Media Marketing Manager - WordStream - Boston, MA -

Paid Media Marketing Manager
WordStream – Boston, MA

Job Description

Do you’re keen on with the ability to tie enterprise outcomes to marketing dollars? Are you an issue-solver who’s each extremely artistic but additionally knowledge pushed and analytical? Do you get excited by a/b exams and conversion price optimization? Do you’re keen on a wholesome negotiation with an company or vendor for the most effective placement/place?

If sure, we’d like your expertise and drive to assist WordStream purchase new leads and clients by way of on-line pay-per-click on and pay-per-acquisition campaigns. On this thrilling and difficult position you’ll be in command of all exterior, on-line acquisition marketing, managing technique, execution, and optimization throughout channels.

Your measure of success will probably be in hitting lead progress targets whereas sustaining a aggressive value per acquisition and minimal degree of high quality.

Duties:

• Oversees the planning, improvement and execution of paid digital marketing efforts by way of Net properties, SEM, cellular and rising on-line channels.




• Manages and executes all elements of paid search campaigns, together with spend, key phrase technique, testing, & advert copy.




• Manages and executes retargeting campaigns on quite a lot of efficiency media channels.




• Companions with the artistic and product assets to optimize and check artistic belongings, touchdown pages, and advert copy.




• Screens developments, implements greatest practices and exams new methods to drive purchaser acquisition.




• Handle the technique and setup of all paid campaigns.




• Measure and optimize our paid marketing utilizing vendor-particular dashboards, Google Analytics, and touchdown web page sources reviews.




• Analysis and check partnerships with new distributors to broaden our attain and/or decrease value-per-acquisition.




• Collaborate with marketing teammates to take care of a constant model voice and message throughout all paid packages.




• Craft touchdown pages and lead-gen types for our content material to distribute by way of related paid packages.

Necessities:

• BA/BS or equal working expertise




• In-depth information of the varied paid marketing channels and applied sciences, together with paid search, retargeting, social community advertising (Fb, Twitter, LinkedIn, Pinterest, and extra), and content material distribution and placement networks like Outbrain and Taboola.




• Deeply keen about driving outcomes by way of digital marketing and perceive the significance of tight alignment with general demand era, PR and social media initiatives.




• Robust analytical thoughts and expert at digging into knowledge to evaluate outcomes and cull key takeaways to leverage for steady optimization.




• Direct response copywriting for digital media and model marketing expertise




• Wonderful communicator with potential to promote and persuade. You’ll handle all relationships with distributors/businesses and guarantee we get probably the most environment friendly value attainable.




• Expertise managing company relationships extremely fascinating.




• Confirmed success dealing with multi-million greenback marketing budgets and forecasting/reporting outcomes.




• Wonderful organizational and venture management expertise, robust consideration to element and may skillfully handle a number of complicated tasks with a number of shifting elements.




• Expertise with Salesforce.com and Marketo a plus.




• Snug working in a quick-paced surroundings.




• Formidable, keen and enjoyable!

If we’ve described you, then please contact us! Submit your resume and canopy letter together with demonstrated outcomes supporting the tradition, talents and obligations of the position and we’ll be in contact.

CLICK TO APPLY JOB

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