Media Analyst - iCrossing - San Francisco, CA

Media Analyst - iCrossing - San Francisco, CA -

iCrossing is on the lookout for a motivated particular person to hitch our Search Media workforce as a Media Analyst. On this entry degree, particular person contributor place, you’ll work intently with cross-self-discipline shopper account groups in assembly and exceeding shopper objectives.

Particularly, the Media Analyst helps handle all elements of executing excessive profile and sophisticated shoppers’ search media campaigns, together with preliminary planning, implementation, monitoring, optimization, evaluation and reporting. The emphasis for the Media Analyst is on the shortly studying and demonstrating mastery of primary search engine marketing techniques together with the execution of key phrase builds, bids and bid optimization methods, implementation of latest techniques, and associated actions with the target of assembly shopper efficiency objectives and finances targets. The main target is solely on paid search and associated PPC campaigns.

The Media Analyst is predicted to be a extremely motivated particular person with a demonstrated information and/or curiosity in digital marketing and possessing the drive to study and grasp search engine marketing expertise.

Search Media’s capability to focus on clients, create compelling search advertisements and ship excellent efficiency calls for element oriented strategic thinkers with a curiosity to seek out the “why” behind the info and a drive to be impactful.

Develop into a priceless contributor to the marketing plans of excessive profile shoppers and apply at the moment!

Obligations:
Study and develop mastery of all parts of paid media marketing campaign management, together with the techniques of search engine marketing and the instruments used to implement them.

Keep an understanding of business tendencies and analysis business associated media.

Analysis shoppers’ web sites – perceive on-line objectives and aims. Develop key phrases and phrases related to enterprise mannequin.

Develop key phrase promoting copy / messaging adhering to the search engine specs and tips and assembly shoppers’ aims on key efficiency indicators

Help in proofreading content material and making certain high quality of message.

Work together with shoppers as wanted for approvals and / or revisions.

Help in producing weekly, bi-weekly, month-to-month, and quarterly efficiency stories for all shoppers, together with potential to acknowledge and troubleshoot knowledge anomalies.

Present evaluation of outcomes and optimization concepts to the Media Staff

Qualifications:
Bachelor’s Diploma or equal work expertise. Company expertise a plus, however not required

Paid Search expertise a plus

Google Analytics a plus

Robust Excel expertise

Potential to deal with a number of duties in a quick-paced setting, underneath tight deadlines

Robust analytical expertise

Robust verbal and written communication expertise

Element-oriented and arranged

Exhibit enthusiasm, ardour, creativity and dedication

NOTE: Please point out in your Cowl Letter why you’d be a really perfect candidate for this place.

SUBMIT YOUR CV HERE

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