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Public Relations Account Coordinator - The McDonnell Group, Inc. - Roswell, GA

Public Relations Account Coordinator - The McDonnell Group, Inc. - Roswell, GA -

WHAT ARE WE LOOKING FOR?
McDonnell Group, a boutique company serving the worldwide power business, has an instantaneous opening for a public relations account coordinator to function a key member of its Atlanta-based mostly group. Desired candidate could have one to 3 years of expertise and be dynamic, artistic, element-oriented, accountable and resourceful.
WHAT WILL YOU DO?
Reporting to the general public relations director, the PR account coordinator (AC) will assist develop the company’s dominance within the B2B power know-how sector by supporting supply of superior buyer satisfaction. The AC works inside an account staff to assist shoppers obtain their enterprise objectives by means of efficient media relations, points management, substantive content material improvement, and built-in marketing and social media packages.


RESPONSIBILITIES MAY INCLUDE:
-Write press releases, brief articles, op-eds, newsletters, or net content material
-Create and implement social media packages tied to shopper aims
-Put together protection studies, organize and attend conferences, occasions and calls
-Safe interviews and protection by means of proactive media relations
-Develop pitches and story concepts for journalists
-Contribute to the event of shoppers


AM I QUALIFIED?
-Bachelor diploma in a associated subject (communications, English, journalism, public relations)
-One to 3 years B2B PR expertise, ideally in an company
-Proficient in AP type; consideration to element
-Sensible information of mass communications regulation and requirements
-Robust written, verbal, and interpersonal expertise
-Capability to know and write about technical content material
-Able to constructing media relationships to drive protection
-Capability to generate concepts and assume creatively
-Potential to study shortly and thrive in a quick-paced setting
-Able to working independently in addition to in a workforce setting
-Information of (or curiosity in) power or utilities business


Further Element
The meant profession path from PR account coordinator is to account government after which to account supervisor. The AE position is structured to permit studying, shadowing, and taking over tougher tasks to equip the AC for development.


The position of account coordinator (AC) at MG entails a variety of potential duties or duties, decided in a month-to-month work plan. These might embrace:


Writing & Editorial
-Draft press releases from interview to ultimate draft to publication to pitching.
-Conduct topical analysis as wanted to help content material or account.
-Flawlessly apply AP fashion and MG processes to proofreading and copyediting duties.
-Handle on-time supply of promised content material to editors and shoppers.
-Help in creating content material reminiscent of net copy, blogs, messaging, articles or whitepapers (might contain writing define/summary, drafting of content material, or different editorial help). Notice: Lengthy- type writing is a valued asset at MG, a content material-targeted company. It might initially play a lesser position within the AC’s duties.


Media Relations & Protection
-Help staff in researching and submitting purposes for talking engagements, award nominations or particular occasions.
-Help in publication of shopper bylined articles by discovering and securing placements in applicable publications.
-Construct relationships (primarily by telephone, e mail, social media and different on-line venues) with commerce and enterprise press, analysts and consulting group based mostly on the course and lively help of PR director.
-Course of inbound media requests.
-Help preparation of shopper spokespersons for interviews with briefing backgrounders based on MG templates and processes. Help in media planning.


Built-in PR & Advertising
As an built-in marketing company, MG supplies providers by which the road between PR and marketing typically blur. Whereas the account coordinator’s position focuses on aiding in day-to-day PR packages, it will at occasions embrace marketing actions, together with:
-Help in copywriting, modifying, design or format (of newsletters, brochures, info sheets, and so on.)
-Help social media, on-line and print packages.
-Help in occasion coordination as wanted.


Account Upkeep
-Help MG shopper exercise together with management of contact database management and editorial calendars, protection reporting and collaborating in shopper conferences in a supporting position.
-Report hours month-to-month (to billable shopper and non-billable MG work).
-Mild clerical work (answering telephones, assembling packets, and so on.) as wanted.
-Different associated duties as decided by PR director.
-Minimal journey is required; estimated lower than 10 %.


No telephone calls please.




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