Assistant Media Planner - tierney - Philadelphia, PA

Assistant Media Planner - tierney - Philadelphia, PA -

Abstract

The Assistant Media Planner (AMP) place is an entry-degree place designed for candidates trying to start a profession in Media Planning. The first position of the AMP is to help within the improvement, execution and stewardship of paid media plans. Via using quantitative analysis, analytical techniques and creativity, the AMP will help within the choice of particular media automobiles to maximise the influence of paid promoting messages. The AMP is required to execute a lot of administrative duties that may enhance the productiveness of his/her direct supervisor and the division as an entire. This consists of however is just not restricted to doc duplication, assembly coordination and compiling/sustaining analysis supplies.

Basic Necessities/Qualifications

Bachelor’s Diploma in Advertising, Promoting, Communications or related expertise within the Promoting or Media fields

Have to be pc literate with proficiency in MS Phrase, MS Excel, MS Powerpoint, MS Outlook/Categorical, with the power to study new pc methods.

Distinctive mathematical talents

Robust group expertise

Capacity to deal with a number of duties

Robust communication potential – written & oral

Basic Obligations

Develop a deep understanding of media math, media management software program, media analysis instruments/software program. The AMP will obtain formal coaching to make sure that he/she will excel on this space.

Generates newspaper/print, Outside, Interactive and various media buy orders and points paperwork to the suitable media distributors.

Compiles and analyzes related media analysis knowledge in preparation for media aims & methods and plan suggestions. This consists of however isn’t restricted to: compiling media value and viewers knowledge from media distributors, evaluating media analysis knowledge (MRI, ABC, Nielsen, Arbitron. Media Audit), conducts aggressive media spending reviews.

Maintains correct media finances monitoring spreadsheets and updates all info on a month-to-month foundation.

Resolves all media billing discrepancies and ensures that each one media distributors are paid in a well timed method.

Develops factors-of- view (POVs) and worth analyses to help particular media car suggestions.

Updates shopper media flowcharts.

Maintains data and prepares periodic studies and could also be required on assigned accounts.

Assists Media Planner with the event of media plan suggestion paperwork.

Screens commerce publications for brand spanking new media developments.

Required Expertise

Required Expertise

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