Digital Media Planner/Buyer - HLK - St. Louis, MO

Digital Media Planner/Buyer - HLK - St. Louis, MO -

HLK, a full-service digital company with workplaces in St. Louis and Denver, is in search of a extremely motivated and savvy Digital Media Planner/Buyer to hitch our rising workforce. The profitable candidate may have a ardour for digital promoting and an insatiable want to study and discover rising tendencies in addition to align with core values: Be Curious, Be Considerate and Be Courageous. The position of the Digital Media Planner/Buyeris a broad one and offers you publicity to all features inside Media analysis & technique, negotiation, advert serving & implementation, and evaluation. It combines artistic considering with factual evaluation to develop progressive methods to make sure campaigns attain their goal audiences as successfully as attainable. The kinds of plans and budgets differ drastically and youll achieve large expertise with all totally different digital mediums (search, show, cellular, and so forth.). The profitable candidate could have a ardour for digital promoting and an insatiable want to study and discover rising tendencies. AREAS OF UNDERSTANDING & COMPETENCE Capacity to work with the shopper and the account groups to know shopper enterprise goals in an effort to develop strategic interactive media plans Seek the advice of with artistic, technique and account management groups to develop marketing campaign suggestions corresponding to show, paid social, e mail, cellular, wealthy media, search marketing and extra Work with Analytics group to develop measurement plans Monitor, analyze, and report on marketing campaign outcomes and make common suggestions on how you can optimize marketing campaign efficiency Replace efficiency dashboards for marketing campaign reporting Keep skilled information of cellular, social and rising digital media and contribute to company schooling and information sharing Basic information and understanding of broadcast, print and OOH media Minimal 2 years on-line/digital/interactive promoting expertise required Expertise with DMPs & DSPs Acquainted with knowledge analytics packages (Google Analytics, Webmaster Instruments, eHavior, and so on.) Robust information of all planning / advert serving instruments (Strata, Nielsen/comScore, DCM, and so on.) Capable of produce top quality work inside a quick-paced, dynamic surroundings Expertise presenting to shoppers and inner groups ABOUT HLK HLK is a full-service digital company that creates genuine model experiences. Lively shoppers embrace Nestle Purina, On The Run, St. Louis Cardinals, Ameren, iD Tech, Monsanto, MapQuest and Webster College. For extra info, visitwww.hlkagency.com.

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