Media Planner - The Martin Agency - Richmond, VA

Media Planner - The Martin Agency - Richmond, VA -

Function : Develop media plans (on-line and offline), negotiate and steward media buys, do vital analysis to finish shopper requests

Anticipated Tenure : 1 – four years

Anticipated profession path : Media Supervisor, Affiliate Media Director, and upwards

Main Duties

Shopper Position

Applicable contributor & knowledgeable group participant

Can articulate the essence of the built-in media plan

Direct contact with clinets

Planning/Shopping for/Stewardship Position

Develops RFPs

Develops media car choice suggestion & rationale

Plan and negotiate print, OOH & on-line buys

Plan broadcast buys and coordinate with broadcast groups

Evaluates measurement knowledge and supplies actionable suggestions

Concept Era

Productively interacts with the artistic group to develop concepts

Seeks innovation to unravel the shoppers enterprise alternative

Administration

Helps the supervisors

Actively seeks involvement in any respect ranges

Profession Administration

Tutors the assistants

Ensures that the assistants are promotable

Communication

Provides and receives trustworthy and constructive progress updates

Is an envoy for The Martin Agency with the sales group

Organizational Relationships

Report back to: Media Supervisor

Instantly supervises: Assistant Media Planner

Actions/Time Allocation

50% Stewardship, 50% Planning & Shopping for

Qualifications/Talents

Place Calls for

Extremely organized, detailed oriented, self starter – will do a variety of work in MS Excel

Working Rules

Wants to finish assignments offered by the media supervisor and affiliate media director

Wants to acknowledge alternatives and provoke attainable assignments / enterprise construct concepts/packages

Competencies

Extremely proficient in all media methods, instruments and assets

Can current media suggestions to staff and shopper with credibility and conviction

Digitally savvy – robust digital expertise

Exhibits progressive strategy to drawback fixing and concept era

Exhibits logical writing expertise

Answerable for the expansion of the assistant planners

Level individual for evaluating new assistant planner hires

Solicits shopper perception

Understands The Martin Agency course of

Understands the fundamentals of direct response marketing

Most popular Recruiting Traits

4-yr school diploma

Two years media/marketing expertise

Demonstrated promoting experience

Means to interpret and implement shopper enterprise plans relative to media

Robust digital background

Show workforce orientation

Workforce Participant

Dedicated

Unflappable

Required Expertise

Required Expertise

SUBMIT YOUR CV HERE

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