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Media Planner - The Martin Agency - Richmond, VA

Media Planner - The Martin Agency - Richmond, VA -
Function : Develop media plans (on-line and offline), negotiate and steward media buys, do vital analysis to finish shopper requests

Anticipated Tenure : 1 – four years


Anticipated profession path : Media Supervisor, Affiliate Media Director, and upwards


Main Duties

Shopper Position


Applicable contributor & knowledgeable group participant


Can articulate the essence of the built-in media plan


Direct contact with clinets


Planning/Shopping for/Stewardship Position


Develops RFPs


Develops media car choice suggestion & rationale


Plan and negotiate print, OOH & on-line buys


Plan broadcast buys and coordinate with broadcast groups


Evaluates measurement knowledge and supplies actionable suggestions


Concept Era


Productively interacts with the artistic group to develop concepts


Seeks innovation to unravel the shoppers enterprise alternative


Administration


Helps the supervisors


Actively seeks involvement in any respect ranges


Profession Administration


Tutors the assistants


Ensures that the assistants are promotable


Communication


Provides and receives trustworthy and constructive progress updates


Is an envoy for The Martin Agency with the sales group


Organizational Relationships


Report back to: Media Supervisor


Instantly supervises: Assistant Media Planner


Actions/Time Allocation


50% Stewardship, 50% Planning & Shopping for


Qualifications/Talents

Place Calls for


Extremely organized, detailed oriented, self starter – will do a variety of work in MS Excel


Working Rules


Wants to finish assignments offered by the media supervisor and affiliate media director


Wants to acknowledge alternatives and provoke attainable assignments / enterprise construct concepts/packages


Competencies


Extremely proficient in all media methods, instruments and assets


Can current media suggestions to staff and shopper with credibility and conviction


Digitally savvy – robust digital expertise


Exhibits progressive strategy to drawback fixing and concept era


Exhibits logical writing expertise


Answerable for the expansion of the assistant planners


Level individual for evaluating new assistant planner hires


Solicits shopper perception


Understands The Martin Agency course of


Understands the fundamentals of direct response marketing


Most popular Recruiting Traits


4-yr school diploma


Two years media/marketing expertise


Demonstrated promoting experience


Means to interpret and implement shopper enterprise plans relative to media


Robust digital background


Show workforce orientation


Workforce Participant


Dedicated


Unflappable


Required Expertise


Required Expertise




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