Social Media Specialist - Jaguar - Mahwah, NJ

Social Media Specialist - Jaguar - Mahwah, NJ -

The Social Media Specialist is liable for natural/paid social media, proprietor communities & activation, content material and launch marketing campaign help for each Jaguar & Land Rover manufacturers. This particular person may have the chance to assist craft digital technique and work with the staff to make sure that model positioning and messaging is constant throughout digital communications; tasks help general marketing aims and obtain KPIs.

Major Duties:
Social media management – General duty for Jaguar USA & Land Rover USA channels (Fb, Twitter, Instagram, Tumblr, Google+, YouTube), together with content material (car, associate, possession, firm info, and so on.) and identification of latest alternatives for engagement and one to at least one interplay . Present suggestions to optimize content material & channel activation to enhance efficiency and the buyer expertise.

Proprietor group & discussion board management – Handle proprietor critiques, syndication & communities and determine alternatives to extend loyalty. Work with the Buyer Relationship Middle (CRC) to make sure proactive outreach.

Content material/Promoting – Accountable social media content material together with improvement, management & optimization. Handle digital promoting campaigns to help car launches as required. Work collaboratively with Digital Advertising Specialist & CRM Communications Specialist to develop content material to be used throughout channels.

Cross-useful help – Companion with Model Experiences & PR to amplify actions comparable to product launches, auto exhibits, occasions & sponsorships, throughout social.

Analytics/ROI – Make the most of robust analytical capability to guage the top-to-finish shopper expertise throughout accountable areas to ship robust ROI, maximize efficiency & present suggestions for optimization. Work with analytics dashboards to determine areas of alternative in accordance with aims. Talk KPIs and marketing campaign efficiency to management.

Company management – Key shopper interface for artistic & media businesses to make sure profitable supply of tasks.

Finances management – Handle price range for accountable areas. Search alternatives to maximise effectivity.

As wanted, this position will symbolize the marketing division, internally and externally.

Key Standards for Position:
Bachelor’s diploma in Enterprise and/or Advertising or Communications Technique

5-7+ years of expertise in: marketing, social media & analytics, digital promoting, price range management

Automotive marketing or company expertise is desired

Ardour for marketing, particularly digital/social

Wonderful interpersonal expertise and skill to work successfully on a quick-paced group

Properly organized with capability to multi-process, prioritize tasks, work inside brief time frames and meet deadlines

Self-starter and detailed oriented; Capable of work independently

Robust written and verbal communication expertise

Should have Microsoft Workplace expertise, particularly Energy Level and Excel

Journey: 25%

Location: Mahwah, NJ

SUBMIT YOUR CV HERE

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