GENERAL SUMMARY/OVERVIEW STATEMENT:
This place is answerable for creating, overseeing and executing the social media technique for the hospital. The important thing goal of this position is to make sure that all social media efforts align with general communication and marketing methods, and that BWH stays on the forefront of successfully leveraging the social know-how obtainable to drive broader consciousness and engagement. This place studies to the Supervisor of Media Relations in Communication & Public Affairs.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Develop, oversee and execute the technique and day by day management of BWH social media channels and all social media campaigns.
- In collaboration with the Improvement Communications, Net Advertising workforce, Enterprise Improvement and the Analysis and Innovation employees, guarantee integration of all digital communication efforts throughout the hospital. Collaborate with Brigham and Ladies’s Faulkner Hospital as applicable.
- Often monitor and report on social media efforts to make sure institutional priorities are being met throughout all social channels.
- Write copy for social media platforms and campaigns and contribute recurrently to hospital blogs.
- Help thought leaders inside the establishment in creating social media methods and leverage present BWH social media influencers.
- Analysis, arrange and execute strategic coordination with different social communities and influencers outdoors Brigham and Ladies’s.
- Supervise and help particular person program social media efforts and lead a hospital-large social media committee.
- Oversee social listening to deliver ahead tendencies or alternatives and tackle related points. Develop social media greatest practices tips and coaching supplies to teach, inform and information staff in social media use.
Day Shift
Qualifications
QUALIFICATIONS:
- Minimal of a Bachelor’s Diploma in communications, journalism or associated area with 5 to seven years expertise in a group-centric digital communications setting with confirmed capacity in social media management.
–
Proficiency in utilizing net/social monitoring and analytic instruments, Microsoft Outlook and Workplace together with Excel, Phrase and PowerPoint and website content material management techniques.
- Confirmed capability to develop and handle strategic social media communications plan with a number of tasks and deadlines
SKILLS/ABILITIES/COMPETENCIES REQUIRED:
- Excellent written and verbal communication expertise with demonstrated potential to speak successfully with colleagues and powerful interpersonal expertise.
- Wonderful organizational expertise with consideration to element and demonstrated potential in managing a number of tasks concurrently whereas working successfully underneath the strain of final minute deadlines and altering priorities.
- Capacity to successfully talk complicated and sometimes scientific concepts in laypeople’s phrases, important.
- Takes initiative and features successfully, each independently and as a member of a staff, with a willingness to help with routine and final minute tasks.
- Distinctive judgment and discretion in dealing with delicate and confidential points. Depends on expertise and judgment to plan and attain objectives. A large diploma of creativity and latitude is predicted.
WORKING CONDITIONS:
- Busy workplace setting with frequent deadlines and phone interruptions.
- Duties might require versatile working hours from time to time.
- Place might require journey to Companions hospitals and off-website places.
EEO Assertion
Brigham and Ladies’s Hospital is an Equal Alternative Employer. All certified candidates will obtain consideration for employment with out regard to race, intercourse, shade, faith, nationwide origin, sexual orientation, protected veteran standing, or on the idea of incapacity.
Main Location
:
MA-Boston-Boston – BWH Fundamental Campus
Work Places
:
Boston – BWH Most important Campus
75 Francis St
Boston
02115
Job
:
Advertising/PublicAffair
Group
:
Brigham & Women’s Hospital(BWH)
Schedule
:
Full-time
Normal Hours
:
40
Shift
:
Day Job
Worker Standing
:
Common
Recruiting Division
:
BWH Public Affairs
Job Posting
:
Feb three, 2016
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