Digital & Social Media Manager - Cousins Submarines - Menomonee Falls, WI

Digital & Social Media Manager - Cousins Submarines - Menomonee Falls, WI -

The Digital & Social Media Manager oversees the model’s digital technique, digital/social media marketing initiatives and serves as product proprietor on a number of digital and know-how-pushed tasks.

The appropriate candidate is seasoned, digitally-targeted and wishes to repeatedly develop his/her core talent set within the quick-paced restaurant business. With previous shopper model expertise, the Digital Strategist should have the ability to spot tendencies, see the digital future and execute upon marketing’s imaginative and prescient to offer a greater on-line and in-retailer visitor expertise—matching these with model initiatives to and present return on funding.

Important Duties and Obligations:
Oversee the model’s digital technique and help Digital & Social Media Specialist with day-to-day execution in:
Digital Promoting – planning, placement, execution, monitoring, reporting
Social Media Promoting – planning, placement, execution, monitoring, reporting for Nationwide/Native Retailer Advertising Social Media campaigns
Social Media Promotions – new merchandise, co-manufacturers/partnerships, social engagement & social purposes
Social Media Group Administration & Visitor Service
Social Media Content material Technique & Planning
E-mail Advertising
Act as marketing’s product proprietor in know-how-targeted packages, together with:
CRM and buyer loyalty
On-line ordering
Cellular software improvement
Level of Sale
Shopper and Franchise Web site
Present card and E-present
Make the most of analytics to handle, monitor and consider buyer expertise throughout on-line channels to optimize for conversion (sales), visitor expertise and visitor engagement
Lead model-degree reporting for digital marketing campaigns and initiatives—offering suggestions for enchancment to Cousins Subs’ management group
Handle nationwide and regional digital marketing budgets
Consider rising applied sciences, develop enterprise instances and supply perspective for adoption
Practice Franchisees in social media greatest practices by way of Social Media Program
Handle and develop Digital and Social Media Specialist
Carry out different miscellaneous duties as assigned by management. Qualifications & Expertise:
Requires schooling usually equal to a Bachelor’s diploma in Advertising/Communications or Enterprise Administration
Requires three-5 years of expertise in digital marketing, social media marketing and venture management.
Confirmed capability to plan and handle giant tasks—typically two or extra concurrently—whereas staying on price range, scope and schedule
Demonstrated monitor report of managing tasks the place expectations and deliverables could also be unclear, extremely technical and/or change with new findings
A deep understanding of the position that social and digital media performs within the communication combine and the right way to apply these rules to nationwide packages and promotions
Prior expertise in arms-on digital design and programming
Artistic considering and analytical drawback fixing expertise
Robust writing, interpersonal and communication expertise, with a monitor report of nice management and training talents
Work individually, as a workforce and cross-departmentally with operations and IT
Sound enterprise acumen; capability to assume and negotiate strategically
Enjoyable and collaborative, trying to assist lead and develop an excellent workforce of passionate digital entrepreneurs
Expertise with shopper know-how, previous restaurant or service group work and challenge management certification is very fascinating Bodily Calls for: The bodily calls for described listed here are consultant of people who have to be met by an worker to efficiently carry out the important duties of the job.

Whereas performing the duties of this job, the worker is regularly required to take a seat, use arms to finger, deal with, or contact objects or controls, converse and listen to. The worker is required to stroll, stand, attain above shoulders, stoop, kneel, crouch, or crawl.

The worker should sometimes raise and or transfer as much as 25 kilos whereas shifting information or related supplies and gear. Particular imaginative and prescient necessities of this job embrace shut imaginative and prescient, distance imaginative and prescient, and the power to regulate focus.

Work Surroundings: The work setting traits described listed here are consultant of these an worker encounters whereas performing the important features of this job.

The worker could also be subjected to varied smells and odors from cleansing merchandise and meals.

The above statements mirror the overall particulars mandatory to explain the main and secondary features of the place. This isn’t meant to be an in depth description of all of the work, qualifications and calls for that could be required.

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