DEPARTMENT ONLY - Marketing/Public Relations Specialist - City and County of Denver - Denver, CO

DEPARTMENT ONLY - Marketing/Public Relations Specialist - City and County of Denver - Denver, CO -

COMMUNITY PLANNING AND DEVELOPMENT ONLY – This can be a recruitment for present City and County of Denver Group Planning and Improvement staff who’re eligible for promotion, switch, demotion, or re-promotion.

This can be a Restricted Place: The anticipated finish date for this place is 12/31/2017.
Denver Group Planning and Improvement is looking for a Marketing/Public Relations Specialist to hitch the communications workforce. This can be a distinctive alternative to use your marketing expertise and expertise and have a serious impression in your area people. The Advertising/PR Specialist will promote and demystify the security, zoning and property upkeep requirements that apply to all Denver residents and companies, to make sure that Denver stays a world-class metropolis the place everybody issues.

This place creates communications that assist householders, do-it-yourselfers, contractors, architects and others higher perceive metropolis laws and processes as a way to greatest obtain their venture/property objectives. You will use marcomm techniques together with net technique and content material, consumer guides, newsletters, social media, print collateral, group relations and extra to dramatically enhance the consumer expertise. The Advertising/PR Specialist is a brand new place, and half of a 3-individual workforce that works to share information and info on metropolis planning, the zoning code, improvement providers, historic preservation, neighborhood property upkeep, and constructing security. This place studies to the communications director.

In 2016, the City and County of Denver issued greater than 75,000 constructing permits — for all the things from new water heaters to new workplace towers. Denver’s constructing code, zoning code and different laws be sure that tasks (huge and small!) meet security, sustainability and high quality-of-life requirements. The Advertising/PR Specialist will work intently with all work groups within the Improvement Providers division of Group Planning and Improvement on communications methods and techniques to assist audiences higher perceive the intent and software of metropolis laws, processes and insurance policies. Amongst different outcomes, this work will guarantee probably the most profitable and direct path from a buyer’s mere concept to his/her full, authorised undertaking.

This place is a superb problem for a marketing skilled who enjoys taking technical info and making it consumer-pleasant and straightforward to know. With a command of trendy communications strategies, wonderful writing expertise and robust interpersonal expertise, this individual will digest complicated processes into clear, concise, straightforward-to-comply with steerage.

The perfect candidate for this place also needs to possess — or be capable of shortly achieve — a big understanding of land use and constructing security laws.

That is neither a customer support place, nor an internet developer place.

Job Obligations

Advertising communications
Work with the communications group to develop methods, objectives and techniques for focused outreach to most of the people and particular audiences.
Develop and implement a spread of promotional, instructional and informational communications (might embrace printed collateral, social media, e-mail newsletters, net content material, signage, occasions, video, and so forth.).
Transfer past “the best way we have all the time completed it” to determine new greatest practices for buyer communications.
Successfully share related information with allow clients by way of a spread of channels. Information can vary from saying new, extra sustainable constructing codes for the complete metropolis, to informing them of modifications to counter providers/hours.
Write and assume like a marketer. Share time-saving ideas with clients quite than detailing processes and rehashing code language.
Assessment suggestions from buyer surveys to tell buyer communications enhancements.
Advise, achieve purchase-in and construct help amongst work groups in Improvement Providers in your consumer-pleasant strategy to buyer communications.

Net content material and technique
Create, keep and arrange buyer-dealing with net content material on www.denvergov.org/DS and www.denvergov.org/CPD to make sure easy, constant and consumer-pleasant steerage for any constructing or residence-enchancment undertaking.
Work with plan assessment groups, inspections groups and allow counter employees to distill complicated laws into concise, efficient net content material and step-by-step on-line guides.
Optimize website performance and consumer expertise.
Handle division-extensive and citywide web site consistency and branding requirements.
Create and comply with a constant content material approval course of.
Work successfully and effectively with the town’s Know-how Providers (net manufacturing) staff, and different inner and exterior companions.
Use Adobe Expertise Supervisor for net content material, Adobe Professional Suite for paperwork.

Group relations
Act as liaison between CPD and commerce teams for the needs of speaking updates and gathering suggestions
Determine communications wants associated to particular buyer teams (comparable to contractors or householders), advocate methods and implement options.
Sometimes characterize the division at public occasions, which might embrace: Denver City Council conferences, group conferences, group conferences hosted by different authorities businesses or metropolis departments.
Interact with stakeholder teams and restricted particular person clients by way of e-mail, telephone, in individual and by way of social media on behalf of the division.

Media relations
Help with some media inquiries involving metropolis plan evaluation, allowing and inspections features, act as spokesperson and symbolize the division to information media — proactively and reactively, together with on-digital camera interviews.
Write and distribute information releases and media advisories.
Handle basic media requests and requests for interviews — making certain accuracy, timeliness, and applicable tone.
Advocate methods for profitable media relations; develop messages and speaking factors; prep material specialists for media interviews, when applicable.
Interface instantly with all employees — together with government management — to analysis and handle media points.
Out there to the native media throughout enterprise hours, in addition to some early mornings, some evenings, and some weekends.
Qualifications

Schooling Requirement:
Requires a baccalaureate diploma in communications, public relations, public administration, marketing, enterprise, or a associated area.

Expertise Requirement:
Three years of full efficiency, skilled degree expertise performing marketing and/or public relations features together with analysis and evaluation, creating public bulletins and publications, and creating marketing and/or public relations methods.

Most popular Qualifications :
Three years expertise writing for the online together with net usability rules and greatest practices.
Expertise within the development business or a associated area
Expertise with web site content material management
Expertise creating net pages and e mail messages by way of content material management methods and e-mail software program
Expertise with social media communications
Proficient with Microsoft Workplace suite Particular Qualification :
Expertise with Search Engine Optimization (search engine optimisation), Google Analytics, different digital marketing instruments and Adobe Professional Suite.

Schooling & Expertise Equivalency:
A Grasp’s Diploma could also be substituted for one yr of the minimal expertise requirement.

Further applicable expertise could also be substituted for the minimal schooling requirement.

Licensure & Certification:
By place, requires a legitimate Colorado Class R Driver’s License on the time of software, which have to be stored present as a situation of employment.

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