The Group Director (GD) is answerable for main the Execution groups of a giant enterprise shopper’s efficiency marketing accounts in the direction of said shopper and firm aims. The GD is answerable for overseeing the cross channel service supply for the shoppers, together with paid search, show, social, cellular, video and affiliate. The GD will handle and direct Efficiency Media groups, together with Media Administrators, Media Managers, and Affiliate Media Managers. The GD is accountable for the implementation of cross media execution and guarantee seamless supply of greatest follow and processes. Confirmed account management and workforce management expertise is important, together with expertise in on-line marketing and digital media.
Position Goals:
Account Administration
Develops, manages, and screens shopper service supply executions of the assigned accounts
Oversees course of improvement and execution management
Assures high quality management of all media planning and implementation
Enforces greatest practices
Prepares and presents annual monetary plans and human assets plans
Efficiency Media
Implements Participation Planning Course of for the assigned accounts and holistic media planning throughout all digital disciplines paid search, show, social, cellular, video and affiliate
Coordinates efforts throughout totally different digital media channels to drive optimized suggestions
Constantly consider and enhance upon all digital media alternatives
Attend to shopper conferences as wanted, interface as wanted with government degree and center management degree on shopper aspect throughout conferences and shows
Group Management & Improvement
Embraces and encourages a tradition based mostly on workforce work, collaboration, and mental curiosity
Motivates, leads, and manages inner groups, working collaboratively to drive packages that meet our shoppers’ efficiency and enterprise goals
Drives adoption of said account management greatest practices by way of instance setting, constructive reinforcement and behavioral correction
Assists in interviewing, hiring, coaching, mentoring, creating, and evaluating group members
Conducts efficiency evaluations and profession path plans for direct reviews
Present coaching in cross media planning to their directs stories and fellow groups
Course of Enchancment
Facilitates the event and documentation of greatest practices for enhancing operational efficiencies inside the group and the group
Cross-Promoting
Understands and explains the options and advantages of all Performics services
Help Shopper Answer with cross sells of services to develop Performics’ share of marketing spend
Exceeds semi-annual and annual income targets
Helps enterprise improvement sales in promoting options as applicable
Minimal Qualifications:
Bachelors diploma, focus in enterprise, marketing, or promoting most popular; grasp’s diploma in enterprise, promoting or marketing most popular
Eight-15 years of account management expertise in internet advertising, direct marketing, or e-commerce; shopper and company expertise most popular
four years of demonstrated success in managing and main individuals
2-four years of digital marketing most popular with fascinating give attention to search engines like google, show and/or social media
Expertise in managing a corporation
Demonstrated understanding of on-line marketing rules
Excessive competency degree in MS Workplace with particular strengths in Excel and PowerPoint
Capable of work independently and stability a number of duties
About Performics :
Are you able to re-invent digital marketing? At Performics, we’re accelerating the good missions of our shoppers—manufacturers like Allstate, Toyota, Verizon, American Categorical and Kohl’s—within the ever-evolving world of search engine marketing, show media, social media and affiliate marketing.
In case you’re prepared to maneuver on the velocity of Google, Fb, and Twitter, have an entrepreneurial spirit, and get enthusiastic about discovering smarter methods to do issues, we’d love to satisfy you. We’ll provide the instruments, help, and freedom to steer, innovate and develop. Actually, Promoting Age, Crain’s and Tribune have named Performics a “Greatest Place to Work,” and Forrester Analysis dubbed us considered one of 2012’s “Prime Digital Businesses.” We rent distinctive individuals for our international headquarters in Chicago and U.S. places in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our worldwide presence spans 31 markets (and rising) together with regional hubs in London and Singapore.
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