Director of Public Relations & Marketing - Goodwill Industries of Southwest Florida, Inc. - Florida

Director of Public Relations & Marketing - Goodwill Industries of Southwest Florida, Inc. - Florida -

Job Abstract: Improve public picture of and strengthen public help for Goodwill’s mission, packages, and accomplishments by way of public relations, media relations, social media, advertising, and different communications packages. Represents Goodwill at shows and in media.

Makes use of Microsoft Workplace (Phrase, Excel, Outlook, Powerpoint) to write down supplies for each inner and exterior marketing and public relations initiatives. Supplies might embrace, however will not be restricted to, ads, information releases, brochures, newsletters educational supplies, and annual studies.

Supervises graphic artist/webmaster and group relations coordinator. Adobe Artistic Suite expertise (Photoshop, Premiere Professional, Encore, Dreamweaver) a plus. Place requires the power to carry out duties at a pc work station and all through all of Goodwill SWFL properties.

Important Duties and Duties:
Directs all public relations actions together with promotion and particular occasions

Answerable for the manufacturing and distribution of newsletters, information releases, advertising, brochures, pamphlets, posters, newspaper articles, radio/television, video, and different promotional materials

Manages $450,000 advertising finances. Purchases media/advertising for all features of Goodwill SWFL, together with Retail & Donation Facilities, Group Help Providers, Goodwill Providers, Operations, Goodwill L.I.F.E. Academy, and SWFL Goodwill Basis.

Facilitate the event of an annual public relations plan, and coordinate implementation.

Serves as group’s main media contact. Develop/solicit media shops and reply to media inquiries

Manages Goodwill’s social media presence (i.e. Fb, Twitter, YouTube, Instagram, Pinterest, and so on)

Prepares Communication & Improvement division finances

Produces and supervises company movies, together with tv commercials, to advertise Goodwill’s public picture and strengthen public help.

Develops coverage associated to public relations, on-line communication, media relations, and others.

Works cross-functionally to implement tasks and meet the wants of quite a few departments.

Present oversight of Goodwill particular occasions and promotions

Present oversight of Goodwill web site content material and visible supplies

Preserves Goodwill’s visible model by approving public-dealing with supplies and signage

Symbolize Goodwill in native, state, regional, and nationwide marketing and/or public relations skilled organizations.

Assists with volunteer packages because it pertains to Public Relations, promotions, and occasions.

Function an lively member of Communications & Improvement Division and carry out all duties as assigned

Qualifications:
Bachelor’s Diploma in Communications, Public Relations, Journalism, or associated area

Minimal of 5 years expertise in public relations or associated area.

Expertise in media relations, particular occasions and management.

Excellent public talking/presentation expertise.

Intermediate to professional expertise with Microsoft Workplace (Phrase, Excel, Outlook, Powerpoint).

Expertise managing/administering social media platforms.

Availability to work night and weekend occasions

Legitimate driver’s license is important.

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