Media Director, Paid Social - Performics - Chicago, IL

Media Director, Paid Social - Performics - Chicago, IL -

Overview:
The Media Director (MD) is answerable for main a portfolio of shopper digital accounts in the direction of said shopper and firm goals and is chargeable for the expansion, management, retention and satisfaction of those accounts. The MD will probably be accountable to companion with shoppers to deal with measured Media panorama and work with shopper stakeholders throughout a number of digital disciplines to suggest and defend media spend throughout all efficiency based mostly marketing channels. The Media Director will handle and direct a workforce of social Media Managers on this activity and be accountable for sustaining correct program forecasts and hitting said income and sales objectives. Confirmed account management and group management expertise is important, together with deep expertise in on-line marketing and digital media.

Position Goals:
Account Administration

• Develops, manages, and screens shopper P&L’s for assigned accounts


• Implement holistic media planning


• Introduces Course of Improvement Enter, High quality Assurance and Greatest Practices Enter


• Interfaces with different division results in share concepts, talk service choices, and to determine and ship new options for shoppers


• Retains senior management apprised of key shopper alternatives, potential dangers and different key nuances which have an effect on the well being of the enterprise


• Prepares and presents annual monetary plans and human assets plans

Efficiency Media and Shopper management

• Develops and fosters account relationships. Working in the direction of 100% account retention inside an outlined portfolio of accounts


• Develops an entire understanding of every shopper’s objectives, markets, wants and expectations of Performics


• Works inside shopper relationships to champion initiatives that drive marketing selections throughout digital channels


• Attends shopper conferences on ongoing foundation, interface as wanted with government degree and center management degree on shopper aspect throughout conferences and shows


• Advocates throughout useful areas inside shopper relationships (e.g. IT professionals, marketing/product managers, C-degree executives) to develop rapport and ship complicated options


• Communicates and implements a Participation Planning Course of or all accounts


• Independently leads efficiency and technique shows


• Solves shopper issues and makes use of battle management expertise inside knowledgeable setting


• Manages technique improvement and execution for complicated marketing evaluation disciplines, resembling segmentation, attitudinal/motivational evaluation, idea/copy testing, sales forecasting, response prediction, advertising effectiveness, shopper profiling, buyer profitability evaluation (lifetime worth), media combine modelling, conversion attribution evaluation and ROI measurement


• Leverages syndicated digital analysis (e.g. ComScore, Nielsen, Hitwise) to benchmark tendencies and/or handle expectations of forecasted developments

Staff Management & Improvement

• Embraces and encourages a tradition based mostly on group work, collaboration, and mental curiosity


• Motivates, leads, and manages inner groups, working collaboratively to drive packages that meet our shoppers’ enterprise aims


• Drives adoption of said account management greatest practices via instance setting, constructive reinforcement and behavioral correction


• Assists in interviewing, hiring, coaching, mentoring, creating, and evaluating staff members


• Conducts efficiency critiques and profession path plans for direct stories


• Establishes expectations and objectives for workforce on efficiency marketing thought management


• Present cross media planning coaching for his or her direct studies

Course of Enchancment

• Facilitates the event and documentation of greatest practices to enhance operational efficiencies inside the workforce and the group


• Contributes to weblog, publication, coaching boards and/or process forces

Cross-Promoting

• Understands and explains the options and advantages of all services


• Cross sells services to develop Performics’ share of marketing spend

Minimal Qualifications:

• Bachelor’s diploma, focus in enterprise, marketing, or advertising most popular


• 5-7 years of account management expertise in on-line advertising (paid search and social), direct marketing, or e-commerce


• 5+ years of expertise in interactive marketing or enterprise consulting utilizing knowledge and knowledge to drive particular concentrating on and marketing suggestions


• Deep information of advert serving platforms and on-line analytic options


• 2-four years of demonstrated success in managing and main individuals


• 2-four years of paid social marketing most popular


• Information of statistical strategies and testing methodology most popular

– unique job

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