Social Media Marketing Specialist - FILTER - San Francisco, CA

Social Media Marketing Specialist - FILTER - San Francisco, CA -

Our shopper is in search of a flexible social media skilled to assist develop the model by means of social media technique, content material improvement, and execution.

As marketing specialist, you’ll make the most of your information of greatest practices for social media channels to leverage bigger marketing and communications goals, and quantitatively measure efficiency and impression on the enterprise initiative. You will additionally report back to the chief staff on efficiency and analytics throughout social channels, and keep present on new applied sciences, tendencies, and instruments on social platforms.

To achieve success on this position, you should be capable of work independently and lead the present social media supervisor, in addition to create social media technique and content material to develop social communities. If this feels like a match, apply at present!

Filter is an equal alternative employer. All certified candidates might be thought-about for employment in keeping with particular metropolis and state authorized, felony, and background examine necessities.

Posted: eight/29/2016

What you may be doing

• Serving as a social media skilled throughout marketing workforce; making certain that social media has a strategic objective, and direct influence throughout marketing initiatives and bigger enterprise objectives.




• Cultivating a course of and quantifiable greatest practices for producing social content material that’s reflective of the bigger marketing calendar on a weekly/month-to-month/quarterly foundation.




• Collaborating with advertising workforce, artistic, authorized, and so on. to assist guarantee social wants are met essential to hit objectives.




• Technique improvement: Serving to to outline social media’s position, together with channel by channel methods, aims, and KPIs.




• Course of Improvement: Serving to to construct and develop scaleable social processes.




• Content material improvement: This particular person ought to be snug creating content material that’s proper for social; working with each present belongings, whereas ideating, briefing and planning new social particular campaigns.




• Editorial social calendar management: Constructing out a social calendar that may be shared and distributed throughout the group on a daily cadence.




• Artistic: Appearing as a multimedia storyteller, with a love for the written phrase and one eye on good design.




• Analytics: Reporting on social media efficiency on a weekly foundation; having a basic understanding of Sprinklr and Google Analytics is most popular.




• Disaster Response: Throughout occasions of a hardware or software program disaster, you will have to work with PR & Help to draft clear and applicable messaging to share on social channels and with social care workforce.




• Group & Workforce Administration: You’ll oversee workforce of 1 social media & group supervisor, and assist information bigger staff of devoted social help group managers who’re responding to social inquiries each day.


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  Expertise you will want

  
  
  

  • BA diploma in English, Journalism, Communications, Enterprise, or associated area.
  
  
  
  
  • four-6+ years of expertise main and managing social media technique and execution at a model or company; overseeing division finances and company/shopper relationships.
  
  
  
  
  • Expertise at a quick paced, fast paced work surroundings.
  
  
  
  
  • Expertise writing briefs, and explaining a strategic social media imaginative and prescient is required.
  
  
  
  
  • A ardour for storytelling via a number of media varieties, each visible and written.
  
  
  
  
  • Robust understanding of social media channels and strengths of every, content material improvement, and social analytics.
  
  
  
  
  • Capability to translate complicated concepts and methods, into a transparent and easy imaginative and prescient to be shared throughout the group.
  
  
  
  
  • Robust management and collaboration expertise and skill to type efficient partnerships throughout cross-practical groups – model, artistic, PR, authorized, help, retailer and analytics.
  
  
  
  
  • Entrepreneurial, outgoing self-starter with capability to work independently.
  
  
  
  
  • Robust understanding of key developments inside the social, digital, and content material spheres; bringing a nicely-versed POV to the desk when required.
  
  
  
  
  • Potential to handle a number of priorities and drive packages to profitable closure.
  
  
  
  
  • Snug writing copy for social posts, and giving steerage on copy to present social media supervisor, and to the bigger social help & group management staff.
  
  
  
  
  • An eye fixed for design, and the power to offer steerage on social content material necessities with our artistic staff is desired.
  
  
  
  
  • Understanding of Photoshop / Illustrator to have the ability to resize and adapt belongings for our social channels when wanted is a plus.
  
  
  
  
  • Understanding of Sprinklr, Google Analytics, Opal, and so forth. is most popular.
  
  
  
  

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