Social Media and Digital Strategy Lead - Verizon - Basking Ridge, NJ

Social Media and Digital Strategy Lead - Verizon - Basking Ridge, NJ -

Responsibilities

WHO WE ARE
Verizon Labs is an elite technology collective aligning researchers, strategist, engineers, designers and domain experts from across all areas of the Verizon business. Verizon Labs’ unique approach begins with intricate examination of groundbreaking science and technology capabilities, processed through a rigorous application of insights and engineering, and transformed into new business capabilities and future markets. With 1500 employees in 11 locations worldwide, Verizon Labs has developed a startup-like culture, with fast-moving, cross-functional teams working side-by-side, bringing all areas of expertise to bear developing Verizon’s advanced technology solutions and next-generation products.
Verizon Labs Experience team is looking for a passionate, talented social expert to join us as Social & Digital Marketing Lead. This role will be responsible for creating and executing a short/mid/long term social strategy that maximizes our reach and engagement, and ultimately delivers a diverse, global Verizon Labs following. This is a key role with exposure to top-level decision makers, with lots of strategic ownership and growth potential.
WHO YOU ARE You love social media and big technology, and youre a thought leader with great ideas on how to develop brands in the space. Youre a master at creating and executing innovative social media strategies that connect brands directly to customers/users leveraging delivering deepened audience relationships and brand awareness. Youre equal parts digital/social strategist, marketer and analyst Your presentation skills are impeccable, and when you talk social, it’s with such passion that you win converts in even the toughest of crowds Youre a team player, who can seamlessly coordinate with product and creative teams to develop digital plans/roadmaps and execute them flawlessly Youre a thought leader and thrive being on the cutting edge

THE RESPONSIBILITIES
Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products. Understand the nuances of each digital channels and manage them uniquely to extract maximum benefit/exposure: web, mobile, social (primarily website, Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube and Slideshare etc) Implement and manage social listening, publishing and analytics tools to quantify and qualify effectiveness of social media content and campaigns (Percolate, Sprinklr, Hootsuite, etc) Establish and manage social best practices for the organization Collaborate directly on content calendars Identify and engage with social influencers and accurately translate their relevance to internal brands and marketing initiatives Monitor comments and feedback from social users, compiling it into actionable reports to help shape our content and products Work across departments to explore and identify ways to integrate social media into business strategies and marketing campaigns. Apply marketing research and development methods to learn and understand emerging trends and technologies in the social space and translate this knowledge into an actionable plan
Qualifications

Education: Bachelors degree in Advertising, Communications, PR/Communications or Marketing preferred or equivilcant work experience
Experience: Digital experience (Agency, or Corp Branding, Marcom or Comm) with experience working specifically in social media Strong communication, writing, project management, analytical and presentation skills Must be a team-player ability to maintain productive relationships with a diverse set of teams Ability to thrive in a fast-paced, results-oriented environment and proven track record of managing multiple deadline-driven projects with completion on time, on brand and on budget; willing to do what it takes to get the job done SEO expertise (including Google Analytics)
Equal Employment Opportunity

We’re proud to be an equal opportunity employer – and celebrate our employees’ differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

CLICK TO APPLY JOB

Tweet

Subscribe to receive free email updates: