Big Mobile – Media, PA
Big Mobile is within the enterprise of cellular advertising, one of many quickest evolving elements of the digital advertising business. We’re constructing, innovating and promoting cellular show, video, audio and native advertising merchandise.
We at the moment are in search of an skilled digital media product supervisor. Somebody who’s enthusiastic about media and advertising, and a want to be a part of a quick paced and thrilling organisation that’s rising shortly throughout Australia, New Zealand and South East Asia.
On this product management place, we would like a pushed, self-starter. Somebody who can create a product imaginative and prescient that strains up with our general model and go to market proposition after which execute on product supply. This implies having a business orientation, marketing savvy and skill to know advertising know-how and know the right way to ship merchandise working throughout numerous features of a enterprise.
This position will work intently with marketing, sales and technical groups, ensuring that we ship nice advertising merchandise to market that provide true profit to our shoppers and supply tangible differentiation to our rivals.
This position will report into the Business Director and be supported with a group of different merchandise managers.
Key obligations:
Creation and possession of the product technique and roadmap for our Artistic Influence – Rich Media merchandise in all Big Mobile working markets (Australia, New Zealand, Singapore, Indonesia, Philippines)
Premium Writer Provide & Companions: Working with the Provide supervisor, to make sure that all our new “Artistic Influence” codecs are built-in into our premium publishers to offer scale and attain of the providing.
Artistic: Working intently with the design & UX workforce to make sure we provide you with new codecs & IP (approx. 1 new format per quarter). These codecs have to be templated and constructed into our wealthy media advert tech. Additionally, you will have to work with the Artistic workforce to show to clients what is feasible by way of the brand new codecs (ideation, mock ups and so on)
Operations & Finance: Make sure that we have now an operations workforce that may purchase media, optimise & report on Artistic Impression campaigns. And make sure that our finance workforce is conscious of any media prices for brand spanking new/present companions & codecs.
Pricing and Margin: Make sure that all of the codecs are competitively priced & we’re making the suitable margins on every marketing campaign.
Gross sales: Be sure that the sales group are educated on this proposition. They’re setting shopper expectations and briefing the operations/artistic workforce appropriately. The candidate might be required to attend sales conferences and assist with enterprise improvement to hit the income targets related to this product.
Advertising: Go to market decks, 1 pager, press, blogs, case research, eDMs – making certain that the market (company – shopper direct) understands our “straightforward” media options.
Reporting: Analyse sales drive knowledge, to make sure we’re hitting the important thing success metrics of the position (income, margin, proposals, win/loss ratio) and analyse the advert serving knowledge to make sure the codecs are providing an incredible branding expertise (CTR, Viewability and so forth)
Product advocate: evangelist, skilled, attending sales conferences and so forth
Each day contact & intently handle present advert tech partnerships.
Desired Expertise and Expertise
Confirmed digital media product management and marketing expertise
Robust understanding of the digital advertising panorama together with advertising merchandise and know-how
Efficient collaborator and powerful cross useful workforce participant
Expertise in working and managing companions
Capability to prioritise actions to make sure KPIs are met
Means to translate technical capabilities into compelling propositions
Robust business focus, confirmed analytical expertise to maximise income and margin
To use ship resume and canopy letter to careers@bigmobile.com
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