Place might be liable for creating and sustaining social media technique, creating and publishing content material, platform management and management of assets for all VISIT DENVER social media channels. Channels embrace, however usually are not restricted to Fb, Twitter, Instagram, Pinterest and LinkedIn, in addition to corresponding analytics, to help an area, regional, nationwide and worldwide built-in tourism marketing marketing campaign to drive extra guests to The Mile Excessive Metropolis in addition to to drive curiosity in assembly in Denver. You’ll work in an thrilling, enjoyable and workforce setting inside the marketing division.
- Develops and maintains Denver’s social media “voice”, knowledgeable by model analysis and tailor-made to particular person social media channels;
- Chargeable for the event, creation and distribution of all Bureau social media content material, together with day by day management or oversight of all social media channels, writing posts, discovering and creating new visible content material, supervising different contributors and creating new packages;
- Liable for on-going paid boosting of social media posts and implementation of paid social media promoting campaigns;
- Helps on-going, social media-pushed branding efforts, web site promotion efforts, on-line contests and promotion of a to-be-launched Denver journey weblog;
- Helps key Bureau marketing campaigns and packages together with, however not restricted to: Spring/Summer time, Mile Excessive Holidays, Winter Advertising, Denver Restaurant Week, Denver Beer Fest and Denver Arts Week;
- Analyzes post- and channel-degree knowledge, supply insights into marketing campaign efficiency and make efficient optimizations;
- Maintains division social media calendar and take part in month-to-month editorial conferences;
- Proofreads posts for spelling and grammar, making applicable modifications. Answerable for accuracy and readability of ultimate publish in addition to making certain inclusion of Bureau companions and key marketing packages as directed;
- Keep up-to-date with greatest practices for social media platforms and rising media together with common submit varieties, content material types, paid promoting choices, and so on.;
- Put together and distribute numerous weekly, month-to-month, quarterly and annual inner and exterior reviews inside established deadlines as directed;
- Attend Bureau particular occasions, together with companion after-hours, journey author receptions and different non-bureau organized features as required, together with media previews, press conferences, and so on.;
Different duties as assigned or requested.
All candidates MUST apply on the Go to Denver web site to be thought-about by way of hyperlink:
https://workforcenow.adp.com/myportal/ess/recruitment/internalPostingPreview.faces?shopper=dmetro&jobId=46113&lang=en_US&supply=CC2
Native candidates solely:
Required expertise:
- Social Media content material management: three years
Required schooling:
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