Public Relations Specialist - OverDrive, Inc - Cleveland, OH

Public Relations Specialist - OverDrive, Inc - Cleveland, OH -

The Public Relations Specialist’s obligations embrace offering high quality public relations, communications, and social media help for OverDrive’s marketing initiatives within the Okay-12 faculty phase. This place interacts with lots of our necessary audiences, together with our college companions, finish customers, nationwide and group organizations, and business professionals, in addition to inner departments and management. This position will use discretion to make suggestions, develop revolutionary, actionable methods and messages for OverDrive’s public relations, content material marketing and social media (i.e., blogs, Fb, Twitter, Pinterest, and so on.) initiatives for the schooling phase. The work of the Public Relations Specialist, along side the OverDrive group, influences the acquisition and retention of latest faculty clients/faculty media.

Obligations:
Produce excessive-high quality communications for schooling social media channels, together with weblog, Fb, Twitter and Pinterest, whereas balancing calls for of brand name management and price/deadlines for social media initiatives.

Facilitate B2B OverDrive Schooling presence on Fb, Twitter and different social media retailers and handle official OverDrive responses.

Lead improvement and handle editorial calendar of OverDrive’s faculty publication, together with story choice and main a group of material specialists to make sure ongoing high quality communications.

Coordinate the grasp faculty media record, guarantee accuracy regularly.

Develop into accustomed to third get together database (at present Cision Level) to handle media lists, social media monitoring and distribution processes.

Draft press releases and media alerts for college phase, conducting any analysis or background to develop recent, newsworthy angles.

Draft different content material as wanted, together with white papers, case research, bylined articles.

Monitor OverDrive and competitor press and social media protection and package deal into reviews for straightforward consumption.

Develop concepts for press releases, content material marketing or different methods to generate earned media impressions within the schooling phase.

Plan and attain out to influencers to find out a robust pipeline of third social gathering content material to be distributed by way of B2B social media channels (weblog, Twitter, Pinterest, Fb)

Lead improvement for OverDrive Schooling communication and different OD belongings that greatest match OverDrive’s strategic wants, together with sales help collateral.

Function OverDrive spokesperson by means of social media and supply professional recommendation and opinions to group members.

Advocate social media promoting methods, together with promoted messages, audience and price.

Monitor outcomes and consider influence of PR, Social Media and Communication initiatives.

Take part in marketing marketing campaign conferences for college phase to advocate social media methods for every new marketing campaign.

Help with the coaching of latest staff members.

Take part within the interview course of for recruiting different group members and take part within the coaching of latest group members as wanted.

Necessities:
1-5 years associated expertise (i.e., PR, journalism, communications, and so on.).

Wonderful writing, modifying, and verbal and written communication expertise; robust listening and writing expertise.

Robust consideration to element with wonderful organizational and multi-tasking expertise.

Information of up to date social media developments and new know-how.

Capable of create persuasive communications by articulating complicated ideas.

Self-directed, using tact, diplomacy and a transparent, courteous and professional method when coping with the general public.

Schooling Business and OverDrive information.

Capable of work independently and make autonomous selections.

Management expertise.

What’s Subsequent:
As you’ve in all probability guessed, OverDrive is a spot that values individuality and selection. We don’t need you to be like everybody else, we don’t even need you to be like us—we would like you to be such as you! So in the event you’re interested by becoming a member of the OverDrive workforce, e mail us your resume at jobs@overdrive.com and inform us what evokes you about OverDrive and why you assume you’re good for our group.

SUBMIT YOUR CV HERE

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