DIGITAL MEDIA STRATEGIST - Swift Transportation - Phoenix, AZ

DIGITAL MEDIA STRATEGIST - Swift Transportation - Phoenix, AZ -

Main Function and Important Features: Answerable for implementing and sustaining all digital relationships for Swift Transportation, with main emphasis on supporting the driving force recruiting operations. Guarantee era of inbound visitors for driver recruiters; oversee demand era (lead-era) relative to on-line properties, social media, Search Engine Optimization (search engine optimization)/Search Engine Advertising (SEM), e-mail marketing, content material creation and digital media promoting, together with reporting and evaluation. Demand Era (Lead Era): Personal the driving force-recruiting media planning, budgeting and go-to-market marketing campaign course of. Work with media/advert company vendor(s) to put, optimization, and seize efficiency of on-line and offline media throughout numerous audiences and sources. Generate reviews monitoring the efficiency for all media campaigns. Maintain weekly company “report again” conferences and quarterly accountability conferences. Drive Request For Proposal (RFP) course of as mandatory. Advise on new media and cellular media applied sciences and developments, consider new promoting alternatives, and affect and maintain accountable a number of company/vendor relationships. search engine optimisation/SEM: Work with vendor(s) to create and execute search engine optimization/SEM (PPC) campaigns, each natural and paid. Maximize conversions and pure/natural search engine rankings; added emphasis will probably be on google.com. Demand Administration. Collaborate with Driver Recruiting to design and improve lead routing processes, together with response dealing with, nurturing, contact technique, lead statusing, and distribution. Work with outsourced distributors as essential to supply and qualify new leads. Advise on demand management course of enhancements to drive recruiter efficiencies. Applicant Monitoring System: Handle the contact technique and database marketing performance elements of the applicant monitoring system (ATS). Work with designated operational customers to determine, doc, and talk normal enterprise processes as they relate to the ATS and its strategic perform to reinforce recruiter effectiveness. Chargeable for managing 800-number monitoring course of. Advertising and Database Upkeep: Function a thought chief to determination-makers in marketing and driver recruiting relating to the appliance of slicing-edge superior analytics to find out relationships between marketing spend and enterprise outcomes. Create database marketing campaigns to re-interact “previous” leads and advance leads via the varied recruitment course of steps. Execute focused campaigns utilizing numerous techniques similar to e-mail, telephone, texting, mailers, and so forth. Content material Creation: Oversee the content material creation and content material-calendar posting course of for Swift’s important web sites, social media websites and different precedence tasks. Work with graphic designer(s) and promoting businesses as essential. Social Media: Handle Swift’s company, buyer and driver technique, together with the use and presence in social networking websites together with Fb, Twitter, and different comparable group websites. Drive engagement and related associated outcomes based mostly on related social media stories and evaluation. Driver Analysis and Segmentation: Have a agency understanding of conventional marketing analysis (each main and secondary) methods to know and advise on market potential and audience motivators. Advertising Communications/Marcomm: Undertaking and handle initiatives involving collateral, signage, commerce present instruments, occasion activation, area sales supplies, orientation and coaching paperwork, video manufacturing, web site creation, job aides, and so on. Model Technique and Message: Perceive and affect the important thing model attributes as they relate to behavioral motivators for key audiences. Apply the worth proposition(s) and model attributes to direct response promoting techniques for max conversion. Work Cross-functionally: Collaborate and lead throughout a matrix relationship with key stakeholders together with driver recruiting, proprietor operators, HR, and inner communications and different designated division personnel, in addition to outdoors distributors as wanted. Keep a constructive work environment by appearing and speaking in a fashion which facilitates the success of enterprise operations to be able to meet firm calls for and expectations. Carry out further duties as assigned by management. Expertise: Have to be an skilled in digital media, information of digital promoting; promoting and job board placement; familiarity with Net know-how; Google Analytics and Fb campaigns; information of and skill to work in each Mac and PC environments in addition to cellular units; capability to leverage know-how to create inspirational and artistic digital methods with sustained ROI; proficient with Microsoft Workplace Suite with superior Excel and PowerPoint expertise; means to multitask, set priorities and meet deadlines; capacity to drawback clear up and supply decision; potential to carry out strategic evaluation; capability to work together and work properly with others whereas contributing to general group aims, together with demonstrated capability to work nicely independently; excessive consideration to element; wonderful organizational expertise; should reveal integrity and respect for others; get hold of the will for mental progress and creativity; should exhibit the power to adapt to and current nicely, the Swift Transportation “voice.” Following expertise are most popular: professional understanding of how Net technique, notably digital media/promoting together with job boards; wonderful hassle-capturing capability and the power to react nicely to disaster; expertise in producing movies and/or expertise with/in different multimedia tasks; expertise within the transportation sector and/or recruiting drivers is a plus. Schooling: 4 (four) years schooling in or referring to marketing. Expertise Required: Minimal three plus (three+) years working as a strategist within the space of digital/on-line marketing, promoting, reporting/analytics. Demonstrated written and oral communication expertise together with presentation expertise to giant inside sales groups and numerous audiences. Expertise in web optimization, Google Analytics, Google Adwords, web optimization key phrase evaluation. Expertise creating content material and putting paid ads on Fb, LinkedIn and Twitter. Expertise with Adobe Artistic Suite (Photoshop, Illustrator, Dreamweaver), HTML, and CSS a plus. Recruitment promoting expertise a plus. Place Necessities Have to be an skilled in digital media, information of digital promoting; promoting and job board placement; familiarity with Net know-how; Google Analytics and Fb campaigns; information of and skill to work in each Mac and PC environments in addition to cellular units; capability to leverage know-how to create inspirational and artistic digital methods with sustained ROI; proficient with Microsoft Workplace Suite with superior Excel and PowerPoint expertise; potential to multitask, set priorities and meet deadlines; means to drawback clear up and supply decision; means to carry out strategic evaluation; capability to work together and work properly with others whereas contributing to general staff aims, together with demonstrated means to work nicely independently; excessive consideration to element; wonderful organizational expertise; should reveal integrity and respect for others; get hold of the will for mental progress and creativity; should exhibit the power to adapt to and current nicely, the Swift Transportation “voice.” Following expertise are most popular: skilled understanding of how Net technique, notably digital media/promoting together with job boards; wonderful hassle-capturing capability and the power to react nicely to disaster; expertise in producing movies and/or expertise with/in different multimedia tasks; expertise within the transportation sector and/or recruiting drivers is a plus. Required Schooling 4 (four) years schooling in or referring to marketing. Required Expertise Minimal three plus (three+) years working as a strategist within the space of digital/on-line marketing, promoting, reporting/analytics. Demonstrated written and oral communication expertise together with presentation expertise to giant inside sales groups and numerous audiences. Expertise in web optimization, Google Analytics, Google Adwords, search engine marketing key phrase evaluation. Expertise creating content material and putting paid ads on Fb, LinkedIn and Twitter. Expertise with Adobe Artistic Suite (Photoshop, Illustrator, Dreamweaver), HTML, and CSS a plus. Recruitment promoting expertise a plus.

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Swift Company is a truckload service that operates a fleet of truckload service gear.

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