Digital Media Strategist - McGarrah Jessee - Austin, TX

Digital Media Strategist - McGarrah Jessee - Austin, TX -

McGarrah Jessee seeks a digital media strategist who’s a artistic thinker, passionate concerning the evolving digital media and know-how panorama and has robust e-commerce and conversion expertise. This individual would collaborate with all McGarrah Jessee disciplines to develop digital options and promote in suggestions with compelling logic and enthusiasm. This can be a palms-on place managing the technique, planning and execution of all digital media efforts for a quickly rising outside/optical model. Expertise with e-commerce, sales-driving campaigns are a should. Expertise in on-line show, social, cellular and pill can also be required.

Duties:
Lead a outcomes-pushed e-commerce marketing campaign to realize multi-yr objectives

Function an skilled and thought chief on digital marketing and digital media planning/shopping for practices for the division and company

Monitor and report on related tendencies within the digital media panorama

Help new enterprise improvement efforts

Work in coordination with the shopper and the company’s media planning, digital design/manufacturing and account management departments

Brainstorm with company teammates to create ideas for shopper tasks

Guarantee paid digital media, SEM/web optimization and social media methods align to our strategic and tactical objectives

Venture price range ranges and/or finances wants based mostly on shopper objectives

Present perception on pricing tendencies, analysis, shopper and vendor relationships and processes

Oversee the planning, improvement, buy and execution of all digital media methods

Handle reporting and plan optimization

Handle budgets, IOs and bill reconciliation

Develop robust vendor partnerships

Present written POVs

Develop and supervise direct studies

Act as a mentor for skilled progress inside the media group

Assist to proceed to evolve curriculum to coach media workforce on greatest practices, shopping for approaches and negotiations, analytics and monitoring, marketing campaign implementation, digital channel allocation, rising alternatives and new partnerships

Necessities:
B.S./B.A. and 5+ years of expertise in digital marketing and on-line media planning/shopping for throughout numerous channels

Possess in depth understanding of the digital promoting business’s infrastructure and methods

Robust analytical and math expertise

Distinctive oral, written and presentation expertise

Proficiency in media software program and analysis, reporting and optimization instruments reminiscent of Sizmek, Atlas, DART/DoubleClick

Expertise with planning instruments similar to @plan, NetRatings and comScore

Familiarity with Net analytics instruments reminiscent of Google Analytics

Familiarity with STRATA software program (or comparable)

Please don’t name. All submissions shall be reviewed. Thanks.

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