Location: Chicago or Minneapolis, United States
Our Story
Merkle is a worldwide knowledge-pushed, know-how-enabled efficiency marketing company. For greater than 25 years, Fortune 1000 corporations and main nonprofit organizations have partnered with Merkle, the nation’s largest privately-held company, to maximise the worth of their buyer portfolios. By combining an entire vary of marketing, technical, analytical and artistic disciplines, Merkle works with shoppers to design, execute and consider related CRM packages.
Corporations which have come to depend on Merkle’s ardour and experience to drive outcomes together with many family names similar to: GEICO, Dell, Microsoft, Google, AARP, Kimberly-Clark, Underneath Armour, Nespresso, and American Coronary heart Affiliation. We’re pleased with the business place we’ve earned, with Promoting Age’s Company Report 2015 rankings within the following classes:
World’s Largest Company Corporations – Merkle ranks quantity 23, shifting up one spot.
Prime US Businesses of All Disciplines – Merkle ranks 20, up two spots and is the most important unbiased company in digital, CRM/knowledge and search.
World’s Largest CRM/Direct Advertising Networks – Merkle ranks 10, and is the quickest rising.
Largest US Search Advertising Businesses – Merkle ranks four, and is likely one of the quickest-rising search businesses within the nation.
Largest US Well being Care Company Networks – Merkle ranks 15, and is the third quickest-rising well being company general.
The most important unbiased company in all three key areas for entrepreneurs: Digital, CRM/Knowledge & Search.
Merkle is consistently evolving its worth proposition and increasing its core competencies in anticipation of market modifications. The corporate has skilled a compound annual progress price of 25% over the previous 25 years, with 2014 income of $382 million. With greater than 2,900 staff, the privately held company is headquartered in Columbia, Maryland and has workplaces in Boston, Bend, OR, Charlottesville, VA, Chicago, Denver, Hagerstown, MD, King of Prussia, PA, Little Rock, Minneapolis, Montvale, NJ, New York Metropolis, Philadelphia, Pittsburgh, San Francisco, Seattle, London, United Kingdom, and Shanghai and Nanjing, China.
Position Objective
We’re in search of an analytically minded, Show and Programmatic Senior Specialist for Merkle’s digital media staff to give attention to media optimization and planning throughout paid media. This can be a task targeted totally on Show and Social, but in addition uncovered to cellular DSP, video DSP and direct writer (conventional planning) based mostly shopping for You’ll have the chance to be part of an revolutionary, quick rising enterprise unit targeted on revolutionizing digital media planning and shopping for, within the context of a multi-channel knowledge pushed strategy.
We’re on the lookout for sensible, passionate and skilled professionals who need to be a part of an progressive group in a quickly evolving business.
Key Obligations
Utilizing your analytical mindset, you may be chargeable for the technique, execution, efficiency and reporting of the Show and Paid social campaigns of one in every of our shopper throughout a number of platforms (Fb, Twitter, Google’s DoubleClick Bid Supervisor, Amazon AAP, AOP)
Day by day optimization and management of campaigns inside particular person DSPs and Platforms
RFP’ing media distributors and evaluating writer capabilities and new alternatives
Working with Merkle optimization Topic Matter Skilled, youwill keep consciousness of latest marketing platforms and methods, in addition to search for alternatives to innovate and develop new methods
Constructing Trafficking sheets to share with the trafficking workforce to generate via third celebration advert server instruments similar to Double Click on Marketing campaign Supervisor and implementing advert tags and artistic in DSPs and with distributors
Pixel and tag era, implementation and high quality assurance
Finances management together with: help in allocation of month-to-month budgets, issuance/revisions of month-to-month insertion orders, oversight of shopper’s billing and monetary reconciliation on a month-to-month and quarterly foundation and determination of media bill and advert service payment discrepancies
Analyzing marketing campaign efficiency and offering optimization suggestions
Key Expertise and Expertise
1-three years expertise working in DSPs. A bonus in case you have labored in social SAAS platforms, SPMDs, or DSPs operating FBX
Have to be captivated with media and the applied sciences used to help on-line and/or cellular promoting operations: advert serving, viewers management instruments, stock purposes, HTML, XML, and third-get together advert tags
MUST love and be interested by knowledge analytics and the way that impacts the underside line
Expertise with digital advertisements trafficking is a plus (Atlas, DCM, MediaMind,…)
Properly versed within the Microsoft Workplace suite, particularly Excel and PowerPoint
Bachelor’s diploma from an accredited school or college
Skilled shopper communication, each written and verbal
Means to deal with a number of tasks and prioritize duties
Capability to work effectively in a quick-tempo setting
Excessive degree of accuracy and a spotlight to element
Self-motivated, but in addition can work nicely in a workforce
Means to proactively manage day by day duties and make your personal to do listing
Eager drawback-fixing and troubleshooting talents
Enthusiasm for the way forward for model promoting on the internet and constructing that future with us
Willingness to journey 5%
This job description is a abstract of the important features of the job, not an exhaustive or complete record of all attainable job obligations, duties, and duties. The duties, duties, and duties of the jobholder may differ from these outlined within the job description. Different duties, as assigned by the supervisor, is perhaps a part of the job.
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