Director of Media Planning - Raising Canes - Plano, TX

Director of Media Planning - Raising Canes - Plano, TX -

GENERAL SUMMARY:
The Director of Media Planning identifies which media platforms are greatest suited to promote the Raising Cane’s model with a selected concentrate on innovation. Devising plans for media shopping for, overseeing placement of advertisements and making certain advert-shopping for stays inside annual budgets wants cautious consideration and coordination. This particular person has the duty of maximizing the impression of our promoting campaigns and sponsorship-associated exercise via the use of a variety of media channels. Combining artistic considering with factual evaluation to develop applicable methods, the Director of Media Planning will make sure that campaigns attain their goal audiences as successfully as potential. He/she is going to apply information of media and sponsorship platforms to determine probably the most applicable mediums for constructing model consciousness. This place can also be liable for making certain that we absolutely maximize all native occasion and sponsorship exercise.

PRINCIPAL DUTIES AND RESPONSIBILITIES:Media Technique, Execution & ROI Measurement:
Develop progressive market degree & Buyer phase conventional and non-conventional media methods/plans

Guarantee flawless execution of all media plans that drive enterprise outcomes (Restaurant, Space/DMA and Nationwide degree)

Assessment Worldwide media plans and supply steerage on technique and media channels

Work with Media Businesses, Finance and Operations to determine clear measurement plans for campaigns that shall be used to optimize media for max efficiency; present common supply studies to VP Advertising

Construct and keep calendar to advertise occasions and model initiatives that foster two-means conversations

Companion with all cross-practical departments (Operations, Expertise Administration, and Franchise Enterprise Companions) to make sure help throughout all enterprise priorities

Social Media

Answerable for creating the social media technique and managing the day-to-day implementation of that technique

Lead workforce within the improvement of revolutionary social media campaigns that drive model consciousness and engagement

Migrate Franchise Enterprise Companions to branded platform

Guarantee workforce offers direct help to Area Advertising workforce (Together with Franchise Enterprise Companions) to maximise native exercise

Company Administration

Develop long run company technique

Negotiate and handle company partnerships to reinforce and guarantee value-efficient marketing methods

Handle expense forecasting and billing to make sure high quality and accuracy

Shopper Insights & Media Testing:
Function a topic professional to inner stakeholders, offering strategic media experience to combine practices in communications campaigns

Perceive Cane’s present and potential Clients by means of a spread of quantitative and qualitative strategies

Acquire and analyze knowledge to create insights which can inform lengthy and brief time period media methods

Pioneers and makes use of new media analysis instruments

Lead testing of new Media techniques

Sponsorships & Model Integrations:
Collaborate with the Regional Director(s) of Advertising and Director of Strategic Advertising to determine alternatives to combine the Raising Cane’s model into related content material or occasions

Chargeable for negotiating all skilled and collegiate athletic and excessive worth sponsorship agreements

Determine and negotiate all endorsements and Media partnerships

Collaborate with Director of Artistic Providers to make sure all belongings are developed and alternatives are absolutely maximized in market

New Market/Restaurant Help:
Direct Media Businesses within the improvement & execution of customized media plans for every New Restaurant Opening

Develop complete new market entry media plans together with conventional and non-conventional media channels

Check progressive media channels and marketing campaign concepts

Further Duties:
Collaboration – liable for working closing with key stakeholders

Regional Administrators of Advertising – collaborate on planning and execution of nationwide initiatives, media & sponsorship plans with related budgets, present Regional and Native help as wanted

Advertising Advisors – Act as a mentor and trusted advisor to the Restaurant Advertising (Subject) Staff, supporting them with coaching on media ideas, analysis instruments, and analytics

Director Artistic Providers – collaborate within the improvement of model methods in addition to throughout marketing calendar planning course of, present goals and success metrics for every initiative requiring artistic help

Regional Vice Presidents of Operations – guarantee alignment on execution plans and general media plans

Director of Operations Providers – guarantee alignment on execution and launch plans

Director Finance – set up philosophical strategy to measuring ROI, handle the evaluate course of of all marketing initiatives, guarantee outcomes are shared throughout marketing group and Operations Management

Franchise Enterprise Companion Unit – set up scalable techniques to help Franchise Enterprise Companions, guarantee alignment in execution of nationwide initiatives and space degree packages

Liable for Managing Advertising Workforce Crewmembers: Liable for managing RSO Advertising Division Crewmembers, sustaining a present information of their tasks and subsequent priorities and their improvement; chargeable for making certain VP is educated of priorities and tasks of employees

Answerable for managing open communication: Answerable for continually and persistently working to maintain open strains of communication open relating to division/Crewmember exercise, priorities and firm initiatives with Advertising Management and different division leaders all through the group

Establishes and Follows Finances: Develop and keep reconciliation of an in depth media price range that outlines all prices affecting the Advertising price range. Answerable for collaborating with Accounting, Finance and Advertising Division Crewmembers to develop a course of and plan for reconciliation on a interval foundation. Liable for monitoring and managing a pre-decided finances for all tasks and above talked about areas of focus. Current alternatives, within the type of an in depth undertaking plan, when marketing alternatives come up which are outdoors of our price range specs or exceed pre-decided finances with senior management

Basic Duties: Assists with general marketing division objective planning, technique and strategic initiatives and calendar planning. Help within the preparation and presentation of requested operation conferences &/or to franchisees when wanted

QUALIFICATIONS:
Bachelor’s Diploma in Enterprise Administration, Advertising or associated area required, Grasp’s diploma most popular

Seven to Ten years related media expertise, native media planning/shopping for expertise required, nationwide a plus

Broad expertise within the areas of strategic planning, buyer and market wants evaluation, product life cycle planning, Advertising plan execution and channel implementation

Expertise in negotiating skilled athletic sponsorships and excessive worth media partnerships required

Expertise in influencer technique, definition and planning with an understanding the right way to combine with PR efforts

Expertise inside a privately held, Founder led group most popular

Expertise with Franchise methods a plus

Proficient in Microsoft Phrase, Excel, PowerPoint, & Outlook

Excellent analytical expertise; snug working with, deciphering and presenting knowledge

Demonstrates artistic edge and has a transparent monitor report of executing progressive campaigns

ADDITIONAL REQUIREMENTS:
The mental and bodily calls for described under are consultant of what have to be met by a crewmember to efficiently carry out the important features of this job. Affordable lodging could also be made to allow people with disabilities to carry out the important features.

Aligns with Cane’s tradition

Takes initiative

Potential to acknowledge issues and drawback remedy

Capacity to set objectives and convert plans into motion

Organized and capable of handle a number of priorities

Means to prioritize duties and handle time

Means to work beneath deadlines

Wonderful interpersonal and communication expertise together with presentation expertise

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