Assistant Media Strategist - IPG Mediabrands - Chicago, IL

Assistant Media Strategist - IPG Mediabrands - Chicago, IL -

Job Description

In order to maintain a culture that promotes creativity and brilliant work, Initiative thrives on four key principles: being Fast , Brave , Decisive and Simple . By truly living and working in a completely FBDS manner, we are able to deliver phenomenal business results while embodying the age-old saying, “work hard, play hard.” Through new rotational and training programs, colleague driven “fun” committees and awarding the best and brightest across the country, our goal at Initiative is to ensure that you are doing the best work of your career – connected to our brand and our clients while also feeling rewarded and fulfilled when you leave work each day.

SUMMARY:
The Associate’s role is to be directly linked to learning and embracing Initiative’s way of working: FBDS. The Associate will assist the Strategy team in creating integrated media solutions that deliver on our clients’ business objectives.

RESPONSIBILITIES:
Learn about the agency, our clients and our people

Help build holistic communications plans by working closely with consumer and media strategists as well as investment specialists

Use qualitative and quantitative research to develop consumer insights, channel roles, budget allocations, and begin to develop analytical skills

Develop a working knowledge of the client’s goals, guidelines and strategies

Become an expert in your client’s products and their consumer

Compile research and competitive data that will be submitted to planning teams and clients to ensure client is reaching target audience

Learn to utilize syndicated sources/programs and master media math

Develop tactical components of client media campaigns, such as flow charts, spreadsheets, and budget summaries

Work collaboratively with other strategists to craft RFPs and brief Investment team on insights and strategies

Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Investment, Analytics, Business Leadership)

Attend company events and department wide meetings

Proactively join company committees

Oversee and coordinate resolution of billing and discrepancies within designated timeframe.

Participate in team brainstorming sessions

Handle day-to-day client requests

QUALIFICATIONS:
Bachelor’s degree required with related coursework in advertising, marketing, and/or communications

0-1 year media planning/buying experience (internship strongly preferred)

Proficiency with Microsoft programs, especially Excel and Powerpoint

Ability to communicate concisely and clearly, both written and oral

Strong organizational and analytical skills

Proven ability to work independently and as part of an integrated team

Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment

IPG Mediabrands, a division of the Interpublic Group, is an Equal Opportunity Employer. It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state or local law.

Required Skills

Required Experience

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