The aim of this job description is to explain the authority, obligations, duties, and expertise/necessities of the Digital Media Efficiency Analyst within the Built-in Media Division.
Authority
The Digital Media Knowledge Analyst is chosen and positioned into the place by the Chief Built-in Media Officer and the EVP of Media Providers. This place works beneath basic path of the Affiliate Built-in Media Administrators – Digital Activation, offering overview of finish end result; work is usually unsupervised. Incumbent makes use of guided judgment and discretion to perform duties. Plans/schedules/arranges personal actions in live performance with bigger undertaking groups. Has appreciable latitude of discretion and judgment inside scope of place. Develops options to complicated issues.
General Goal
This position supplies statistical evaluation and reporting on nationwide and native digital media marketing campaign efficiency and makes suggestions to repeatedly improve or enhance media efficiency.
Duties
Conduct statistical evaluation of digital media marketing campaign supply and efficiency utilizing knowledge sourced from a variety of platforms, akin to: Atlas, DART, Sizmek, Omniture, and Google Analytics
Use knowledge evaluation, mining, and migration methods for enhanced concentrating on, viewers segmentation, clustering, profiling, and regression evaluation
Determine digital placement-degree strengths and weaknesses throughout simultaneous campaigns and geographies
Develop and keep inner automated reporting instruments, paperwork, scoring methods, and dashboards for on-going and publish-marketing campaign reporting
Coordinate cross-practical critiques to debate region- and marketing campaign-particular findings and actionable suggestions for digital media campaigns constructed on numerous CPM, CPC, CPE, and CPA fashions
Determine and facilitate decision of tagging points in coordination with Visitors and Manufacturing groups targeted on website-aspect monitoring, reporting, and implementation
Present shopper-dealing with/non-technical suggestions and insights, each in a written and verbal method, that present comprehensible and actionable optimizations.
Work with Digital Media, Strategic Intelligence and Account Providers groups to develop measurement plans to ship on marketing campaign and shopper aims
Required Expertise
Required Expertise
Necessities:
Bachelor’s Diploma in Arithmetic, Statistics, Accounting, or related, equal expertise
Arms-on expertise with related instruments similar to: Atlas, Sizmek, DoubleClick/DART, Omniture, or Google Analytics
Minimal of two-three years’ expertise in a digital media analytics position
Expertise making use of knowledge synthesis, mining and regression methods for enhanced concentrating on, viewers segmentation, clustering, profiling, and insightful suggestions
Superior information of Microsoft Excel
Common understanding of digital advertising, digital media technique, advert placement sort, placement-degree perception, and normal media metrics
Expertise managing and coordinating efforts throughout numerous groups/workplaces
Expertise with digital aggressive reporting instruments reminiscent of comScore, Compete, or comparable is most popular
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