Senior Media Analyst - Ignited - Los Angeles, CA

Senior Media Analyst - Ignited - Los Angeles, CA -

Job Title: Senior Media Analyst

Division: Media

Quick Supervisor: Media Director

COMPANY PHILOSPHY

At Ignited, we don’t simply consider in The Energy of Curiosity. We reside it. It fuels our ardour to make stuff that folks need to see, interact with, speak about and, most significantly, share with different individuals.

BASIC FUNCTION

The Sr. Media Analyst is the lead in our media knowledge and net analytics follow, working intently with the staff throughout our full shopper roster and making certain the supply of strategic and top quality work.

RESPONSIBILITIES

Knowledge Administration & Reporting:

• Conduct marketing campaign, efficiency, and analytics reporting for shoppers


• Use of numerical and on-line media analysis instruments, together with however not restricted to DART, Wealthy Media and Video Advert Servers, Google Analytics, website analytics, comScore, Nielsen, Dynamic Logic, and so on.


• Set up tagging and pixel buildings used for marketing campaign monitoring and analysis instruments


• Put studying into motion via optimizations utilizing however not restricted to retargeting, pixeling, and knowledge pushed advertising

Shopper & Writer Administration:

• Shopper presentation of marketing campaign stories and recaps


• Work with publishers and shopper groups on synchronizing digital success measurement objectives and processes

Thought Management:

• Analyze third get together customized analysis to formulate overarching marketing campaign benchmarks and greatest practices


• Monitor and evolve KPIs based mostly on the evolving panorama and shopper objectives


• Develop an analytics roadmap and drive in the direction of a future imaginative and prescient, partnering with group leads


• Keep abreast of business tendencies and analysis and share concepts for improved analytics options


• Develop understanding of consumer conduct and exercise because it pertains to show media, video, social and cellular

Staff Collaboration:

Collaborate with Media workforce to combine and apply marketing campaign studying to enhanced work productiveness

Personnel Administration:

Coach and practice junior employees whereas overseeing shoppers in enterprise division

PRINCIPAL WORKING RELATIONSHIPS

• Main: Shoppers, Core company workforce


• Secondary: Company management group

JOB CRITERIA

Schooling

• Bachelor’s Diploma (ideally in Economics, Finance, or Advertising with Statistics courses)

Particular Information or Expertise [Software]

• Ardour for analytics, measurement, and the potential it lends to any enterprise unit


• Skilled information of Microsoft Workplace suite (Excel, Phrase, PowerPoint, and so forth.)


• Deep information of, and expertise with third-get together analytics instruments – advert serving, model security verification, attribution, and viewers measurement


• Experience in working with syndicated knowledge and analysis


• Information of Omniture, HBX, or comparable net analytics instruments


• Capacity to work independently on a number of assigned tasks with restricted course


• Prior in-individual interplay with excessive-degree shoppers


• Analytic and forecasting expertise with the power to multitask in a quick paced setting


• Potential to synthesize quite a few items of knowledge into an actionable story that’s straightforward to know and share


• Wonderful written/verbal communication and presentation expertise


• Expert with nice drawback fixing capability and staff-oriented nature


• Means to execute all work with a excessive diploma of accuracy and effectivity


• Robust understanding of knowledge feeds as they apply to strategic suggestions


• Functionality of talking in technical specifics and explaining complicated ideas in plain, no-marketing-buzzwords English


• Strong working information of statistics and market analysis methods

Prior Expertise

• Minimal of four years of interactive media expertise or four years of knowledge evaluation and/or statistics work

SUBMIT YOUR CV HERE

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