Senior Public Relations Manager - Software Security - Synopsys - Mountain View, CA

Senior Public Relations Manager - Software Security - Synopsys - Mountain View, CA -

Overview

As a key member of the Company Advertising group, the Senior Public Relations (PR) Manager will work intently with the Senior Director of Company Advertising, the Software Integrity Group (SIG) (

http://www.synopsys.com/software

), the PR Workforce and different key stakeholders to construct consciousness of and choice for Synopsys within the software program high quality and safety market.

The Senior PR Manager is liable for constructing constructive relationships with key media, analysts, bloggers, and group and business associations to help the corporate’s software program integrity technique. The Senior PR Manager has information of audiences and key points to information prioritization of retailers and engagement technique. He/she manages engagement instantly, screens exercise and studies on outcomes. The Senior PR Manager additionally develops a various vary of content material to help outbound communications and engagement (press releases, shows, abstracts, pitches, briefing paperwork, blogs, social media, movies, infographics, and so forth.).

Main Duties

Develop an influencer and media relations technique overlaying key publications, websites, blogs, social pundits, communities and business associations

Prioritize media/social media retailers in relation to marketing and communications objectives

Proactively handle info flows by means of press releases, blogs, websites, native advertising channels and different outbound actions (keep editorial calendar)

Help the corporate’s inbound marketing technique by means of inclusion of search engine optimization key phrases, listing listings, and so on.

Create content material and story angles to drive larger consciousness round particular points or with audiences (press releases, media pitches, government communications)

Publish content material on social channels, blogs, and so on.

Improve visibility of the corporate’s executives and senior management by way of talking and editorial alternatives

Handle participation in related software program high quality and safety business awards packages

Take part in improvement of disaster response plan and handle media throughout disaster

Measure, analyze and report on modifications in consciousness, notion; determine rising media tendencies and alternatives

Qualifications

eight+ years of expertise in public relations/communications inside the software program and/or software program safety business.

Confirmed capacity to develop related and compelling messaging that addresses audiences’ key care-abouts.

Excellent writing and modifying expertise, in addition to sound working information of present net content material methods and improvement practices.

Expertise working with conventional and social media influencers in b-to-b (notably within the software program safety market).

Expertise collaborating with different features to help marketing packages and outcomes.

Artistic, strategic thinker that is ready to each contribute to technique improvement and lead program execution to ship outcomes.

Wonderful interpersonal, written and verbal communications expertise – have to be snug and efficient interacting with technical, management, and senior government degree stakeholders.

Collaborative, buyer-oriented and capable of ship high quality work even inside time-delicate deadlines.

Work successfully in a matrixed surroundings.

Bachelor’s diploma, ideally in communications, marketing or journalism.

Expertise

Enterprise acumen

Strategic thinker

Written communication (press launch, search engine optimisation, e-mail)

Oral communication (talking, shows)

Message and story improvement

Capability to handle a number of tasks concurrently

Social media management and measurement

Company management

search engine optimisation mechanics

Measurement (utilizing social and conventional instruments)

Microsoft Workplace (Phrase, PowerPoint, Excel)

Wire providers (PR Newswire, Enterprise Wire)

Behaviors

Agile learner (accepts unfamiliar challenges, shortly adapts to new and totally different conditions)

Robust collaborator and communicator

Relationship builder (instills belief and builds networks)

Analytical (able to analyzing outcomes, tendencies)

Drives outcomes (accomplishes goals regardless of obstacles or setbacks)

Buyer targeted with a worldwide perspective

Artistic

Element-oriented

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