Senior Manager - Social Media - H&R Block - Kansas City, MO

Senior Manager - Social Media - H&R Block - Kansas City, MO -

– This place leads, develops and implements social marketing plans for H&R Block packages and initiatives to interact present shoppers, ship new shopper progress and drive model choice. He/she is going to work intently with our social media company and collaborate with inner companions to design and ship efficient social media campaigns. This individual should have a service-oriented mindset, excessive sense of urgency and powerful communication expertise. ESSENTIAL DUTIES AND RESPONSIBILITIES – Collaborates with inner and company companions to steer strategic social content material improvement efforts.

Ensures social content material technique and techniques aligns to social objectives and social technique is included the place applicable in our multi-channel marketing strategy. Delivers strategic social media consultancy and help to key inner companions, furthering program/associate objectives; leads implementation of social media efforts by way of a mix of each in-home and company content material manufacturing. Implements and screens social marketing metrics to guage efficiency. Analyzes efficiency knowledge to recommend suggestions for optimization.

Screens social media channels to take care of constant pulse on the model’s social communities and determine alternatives and techniques that foster constructive model experiences. Serves as key contributor in social media disaster situations, recommending strategic responsive messaging for social channels. Helps day-to-day social channel management, together with content material publishing, group management and responsive messaging. Collaborates with our customer support group to remain present on social dialog drivers to determine alternatives for social content material creation and improvement of FAQ content material.

Manages numerous vendor and platform partnerships. Demonstrates agility and skill to satisfy deadlines and make knowledgeable selections in a quick-paced setting. Understands and leverages search engine marketing inside social content material. Different duties as assigned.

QUALIFICATIONS – Schooling Bachelor’s diploma in Advertising, Promoting, Communications or associated subject. Expertise 5+ years’ expertise creating social media methods and managing a broad vary of social channels Prior expertise with social advertising/paid social media Expertise with social management platforms and/or managing social listening Broad-based mostly marketing expertise and demonstrated information of marketing rules and methods Efficient challenge management expertise Robust oral, written, and interpersonal expertise Capacity to collaborate in cross-useful groups Familiarity with franchised, multi-unit retail, monetary providers, and/or seasonal enterprise a plus

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