Manager (Director), Public Relations - Los Angeles Community College District - Los Angeles, CA

Manager (Director), Public Relations - Los Angeles Community College District - Los Angeles, CA -

LOS ANGELES COMMUNITY COLLEGE DISTRICT CLASS SPECIFICATION
PERSONNEL COMMISSION CLASS CODE 2109

MANAGER, PUBLIC RELATIONS

DEFINITION

Plans, develops, implements, and manages a complete and efficient public relations program for a
school via strategic marketing programming, branding, inner and exterior publications, and
info dissemination.

TYPICAL DUTIES

Plans, develops, implements, and manages a complete and efficient public relations program for a

school by:
Formulating and recommending a strategic marketing plan, advertising and public relations campaigns,
and branding methods that may improve public consciousness and improve the picture and funding
sources of a faculty.

Enlisting the help of group and enterprise leaders as advocates for the causes of a faculty.
Establishing and sustaining efficient working relationships with representatives of native information media,

group and school organizations, enterprise and business companions, and governmental businesses.
Advising school directors, school, and employees within the efficient use of messaging and different mediums

to reinforce the notice and help for school packages and providers.
Amassing, creating, and organizing info for dissemination to school and group teams

via quite a lot of media together with radio, tv, newspaper, magazines, newsletters, social
media networks, podcasts, e-mail, and Net pages.

Writing and modifying information releases, function articles, particular articles, speeches, postings, scripts, stories,
and different communications, which describe and spotlight school packages and actions
together with instructional alternatives, accomplishments, athletics, recreation, theatre arts media,
and positive arts media.

Creating inner informational supplies newsletters, bulletins, website online postings, and associated
supplies for school staff regarding coverage and organizational modifications, particular packages,
employees achievements, awards, and information of common curiosity to staff.

Coordinating the dissemination of data and supplies relating to school packages and actions
to consultant of the information media, enterprise and school group.

Screens points and developments locally and advises senior directors on applicable
communications methods.

Evaluating the effectiveness and effectivity of inner info, media relations, and group
relation packages and making suggestions on applicable modifications; aiding
directors with the creation and implementation of an efficient communications plan and
technique.

Develops and maintains requirements for campus communications, together with publications, website online and
social media use, images, and insurance policies affecting school communication channels.

Acquiring suggestions from the general public and school and District employees via surveys, public opinion
research, and/or group conferences regarding school packages, insurance policies, providers and actions,
summarizing findings, and making suggestions.

Managing the design and format for publications together with brochures, newsletters, posters, catalogs,
site postings, and different publications.

MANAGER, PUBLIC RELATIONS 5/13/14

TYPICAL DUTIES (Cont.)

Assuring that public relations and marketing objectives are met within the content material management of net pages
and social networks similar to LinkedIn, Fb, and Twitter.

Supervising the work of employees assigned to the workplace.
Creating and sustaining the general public relations program price range.
Conferring with school directors within the analysis of probably dangerous communications and in

the management of media relations throughout disaster conditions; facilitating public security info
throughout an emergency or pure disasters.

Coordinating publication actions by, making certain that specs and manufacturing schedules have been
met.

Represents the school at inner and exterior occasions, and serves because the spokesperson on designated
public relations issues.

Attending and collaborating in numerous administrative and committee conferences on-website and off-website to
collect info and determine publicity objectives for a university.

Arranging press conferences, ceremonies, conferences, particular occasions, and itineraries for school officers
and official guests.

Planning, coordinating, scheduling, publicizing, and attending particular school and group relations
occasions.

Coordinating photograph and/or video protection of particular occasions and distributing photographs and/or movies to
applicable publications and sources.

Performs associated duties as assigned.

DISTINGUISHING CHARACTERISTICS

A Manager, Public Relations plans, develops, implements, and manages a complete and efficient
school marketing and public relations program designed to advertise the providers and packages of a
school and to reinforce its picture. An incumbent on this class serves as an advisor to senior directors
on campus relations and communication issues and acts as the first liaison to inner and exterior
stakeholders.

A Public Info Officer performs quite a lot of journey-degree employees work in help of a public
relations program of a faculty or the District which incorporates creating numerous informational supplies
to advertise and publicize packages, providers, actions, and occasions, offering help with the efficient
presentation of program info, providers, and actions, and aiding with media relations.

A Director of Communications and Exterior Relations plans, develops, implements, and maintains
an efficient and strategic communications, public relations, and exterior relations program for the
District by making the general public conscious of the worth and significance of the District, enhancing its picture, and
enlisting the general public’s help for the packages, tasks, providers, operations, and wishes of the District.

SUPERVISION

Basic supervision is acquired from a categorised or educational administrator. Speedy supervision is
exercised over clerical and technical employees.

MANAGER, PUBLIC RELATIONS 5/13/14

CLASS QUALIFICATIONS

Information of:
Rules and methods of public relations, promotion, publicity, marketing, branding, and
advertising

Strategies and methods of writing, composition, format, and manufacturing for mass media
Communications media sources and their handiest makes use of, together with print, broadcast, net, and

social media
Objectives, goals and features of a faculty’s public relations program
Mission, philosophy, and objectives of a faculty
Goals and pursuits of group teams, skilled organizations, worker associations, and

the related scholar organizations
Rules of battle decision and disaster management
Analysis strategies and methods used within the area of public relations
Capabilities of pc purposes, techniques, and hardware used within the subject of public relations
Rules and methods of supervision and coaching

Talent in:
Interpersonal relationships
Presenting ideas successfully verbally and in writing
Attaining the understanding and help of people or teams with detached or opposing factors

of view
Desktop publishing utilizing Adobe InDesign, Adobe Photoshop, Microsoft Workplace Writer, or comparable

software program

Potential to:
Plan, develop, implement, and handle a multi-self-discipline marketing and public relations program of a

school
Determine and craft a number of artistic technique of delivering constructive messages a few school to varied

constituencies
Strategize marketing and communications packages and actions
Acquire, arrange, and develop info materials for audiences of various pursuits
Train judgment within the launch of data and supplies to the general public and communications media
Write and edit information releases, articles, reviews, and speeches for distribution via applicable

communications media
Talk and current info successfully each orally and in writing
Independently plan and arrange work tasks
Plan, schedule, coordinate, publicize, and journey to public relations occasions
Set up and keep constructive relationships with school directors, employees, enterprise and

group leaders, and representatives of communications media, and governmental businesses
Draft disaster and emergency communication plans and guarantee its efficient execution
Consider the general public relations worth of data
Anticipate circumstances, plan forward, set up priorities, and meet schedules
Choose, encourage, practice, and supervise assigned employees
Successfully coordinate using the World Vast Net and social media networks to advertise the

school and its District packages
Study particular pc purposes

MANAGER, PUBLIC RELATIONS 5/13/14

ENTRANCE QUALIFICATIONS

Schooling and Expertise:
Commencement from a acknowledged 4-yr school or college ideally with a serious in public
relations, journalism, communications, marketing, or a associated area AND 4 years of full-time,
paid skilled-degree expertise in public relations programming and marketing. Expertise in
an establishment of upper studying is fascinating.

Particular:
A legitimate Class “C” California driver’s license.
Journey to places all through the District is required.

Affordable Lodging

Our class specification usually describes the duties, duties, and necessities attribute of the
place(s) inside this job class. The duties, obligations, and necessities of a specific place inside this
class might range from the duties of different positions inside the class.

In accordance with the People with Disabilities Act (ADA), the Los Angeles Community College District
supplies affordable lodging to certified people with coated disabilities on a case-by-case foundation
all through the appliance, examination, and hiring processes and all through employment. If a person is in
doubt about his or her capability to carry out the duties and duties of a place or possession of another
requirement famous in a category specification or job announcement, she or he ought to all the time apply for a place and
request affordable lodging on the applicable time.

Revised MANAGER, PUBLIC RELATIONS 5/13/14

APPLY THIS JOB HERE

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