Digital Program Manager - Media - Time Warner Cable - New York, NY

Digital Program Manager - Media - Time Warner Cable - New York, NY -

Shopper Reference Code: 180548

That is an thrilling time to hitch our staff! Time Warner Cable Media is now Spectrum Attain. Spectrum Attain, the merger and energy of three nice corporations Spectrum Attain (Constitution), Time Warner Cable and Vibrant Home Media Methods, will create super new advertising and marketing alternatives for our shoppers throughout the nation. Our ambition is to be the marketing platform of selection for advertisers in our markets. With nationwide scale and an unmatched dedication to innovation, we’re nicely positioned to ship a strong mixture of revolutionary advert services to assist our shoppers obtain their aims.
JOB SUMMARY
The Digital Program Manager can be instrumental in implementing Spectrum Attain’s digital product imaginative and prescient and technique by managing present and new distributors together with implementing new portfolio capabilities. This position will assist gasoline all of our rising digital advertising enterprise and requires a person with a robust understanding of vendor interfacing, contract management, product expertise management, net design, usability, and efficiency standards of buyer-dealing with On-line Video, VOD, and search purposes. This particular person will work intently with cross-practical stakeholders together with: advertisers, businesses, sales, marketing, finance, engineering and operations to drive product improvement and allow sales successes

MAJOR DUTIES AND RESPONSIBILITIES

Handle vendor relationships for present and new advertising stock suppliers together with; on-line, video, cellular, VOD, and artistic distributors. This consists of managing weekly vendor conferences, evaluating product expertise, implementing product workflow optimizations, and aiding Product managers in enhancing the product expertise.
Liable for analysis and perspective on new applied sciences, developments and business greatest practices throughout the digital advertising panorama. Work in leveraging on-line particular and cross platform knowledge and insights, from third celebration and internally developed proprietary sources to outline success metrics and enhance promote-by way of.
Collaborate with Product Advertising to outline worth proposition, positioning, knowledge/perception integration, collateral improvement and launch actions.
Work collaboratively with sales, marketing, and advert operations to allow multi-practical go-to market coaching, execution and sales success.
Companion with HR to assist develop coaching and certification supplies for sales activation. Refine supplies based mostly on inputs from Area Activation and coaching groups.
Coordinate with Finance group and sales to help finances improvement, lengthy and brief time period sales planning, forecasts, monitoring and working metrics. Additionally help product leads in overseeing digital P&L management.
REQUIRED QUALIFICATIONS
Expertise/Talents and Information

5+ years of expertise in Product Improvement or Vendor Administration, with wealthy media, on-line video, search, app improvement, advert concentrating on platforms or equal advert merchandise in media, company or know-how firm. A classy understanding of native on-line advertising is required. Robust On-line business presence and consciousness by means of participation in business commerce organizations, shopper councils, and different business networking occasions. A demonstrated ardour for constructing merchandise is required. Deep technical understanding of On-line Video and Search applied sciences. Confirmed analytical expertise and the power to determine buyer wants and talk them to stakeholders. Wonderful verbal and written enterprise communication expertise and proficiency in analytical considering and drawback fixing. Demonstrated capability to coordinate tasks with a number of departments and distributors. Nice course of and organizational expertise, with robust consideration to element. Should have the ability to assume and act creatively, strategically and tactically.
Schooling
Bachelor´s diploma in marketing or associated subject, or equal expertise
Legitimate driver´s license, passable driving report inside Firm required requirements and auto insurance

Job Code : TWCAMK800 Mgr, Advertising Exempt

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