Business Analyst - Abacus service - Herndon, VA

Business Analyst - Abacus service - Herndon, VA -

Business Analyst
Abacus service – Herndon, VA

The Advertising Technique and Analytics staff is answerable for definition, alignment and efficiency monitoring of marketing initiatives targeted on brief and long- time period strategic planning, KPI monitoring and shopper analysis initiatives. This perform is designed to offer operational, analytical and analysis help to the VW Advertising staff and executives.

This position might be liable for the execution of shopper analysis and market intelligence tasks together with however not restricted to Advertising communications analysis (qualitative and quantitative) in addition to artistic effectiveness analysis of tv and digital artistic. This position additionally encompasses conventional analytic duties together with collaborating with inter-departmental groups on planning and measurement metrics for particular person campaigns. This position requires each parts of strategic considering and course of management to reply complicated enterprise questions and handle all the time on in-market marketing campaign measurement in a quick paced surroundings.

Success on this position would require excessive consideration to element and demonstrated expertise with analysis in addition to an in-depth understanding of every mannequin’s marketing place, buyer base and particular wants. This position will even be answerable for analysis vendor management and creating deeper ties with analysis companions that convey the group optimum worth from every venture. This place performs an essential position within the improvement and socialization of key analysis findings, advert monitoring effectiveness, greatest practices, and classes discovered and finally managing sustainable institutional information and enterprise intelligence.

Position Duties

Handle and help the execution of main communication analysis and Model particular market intelligence tasks from inception to completion, together with outcomes socialization

Handle and help the execution of artistic analysis efforts together with copy testing and advert monitoring for all Model and Retail TV and digital artistic, together with each common market and goal audiences

Handle relevant vendor relationships together with high quality management of labor and alignment to aims and finances, score vendor strengths and weaknesses, score general and venture efficiency, and when relevant discovering new distributors with innovate, worth-added options

Help VW Advertising Analytics and Technique (Model Well being) workforce by aiding within the improvement of shopper methods and enterprise alternatives to penetrate new segments

Help VW Advertising Analytics Supervisor with the execution of advert hoc analysis associated requests by way of main analysis or utilizing key knowledge out there market benchmark research similar to J.D. Energy, Maritz, Shopper, Autodata, Strategic Imaginative and prescient, Edmunds

Help within the improvement and evaluation of brand name, mannequin, phase degree, and marketing campaign targets and success metrics in help of artistic goals and strategic messaging priorities

Interpret, analyze, and translate knowledge from syndicated shopper knowledge sources into actionable suggestions that influence VW Advertising; Socialize key findings, greatest practices, and classes discovered via cross- useful Advertising and Product group evaluations

Function everyday liaison for businesses/companions/cross- practical groups on artistic analysis

Work with different departments and Manufacturers on adhoc request reminiscent of the event of shopper or mannequin evaluation to help government conferences and international requests

Minimal Qualifications

three-5 years automotive business, enterprise intelligence or strategic consulting expertise

three-5 years analysis expertise

2 years minimal expertise with shopper analysis tasks, together with questionnaire improvement (i.e. clinics or focus teams) or

2 years minimal expertise with artistic analysis desired

Bachelor’s diploma or larger in Advertising, Business Administration or associated subject

Experience in analyzing and synthesizing disparate knowledge sources into actionable suggestions and plans for senior audiences

Means to and expertise in defining, scoping and executing tasks with main analysis businesses

Understanding and expertise with each qualitative and quantitative analysis methodologies

Understanding and expertise with: buyer segmentation, model positioning, aggressive evaluation

Understanding and expertise with Digital Advertising, Social Media and/or Media analytics and KPIs as associated to marketing campaign analysis

Means to stay poised and assured when challenged and skill to function/multi-process in a quick paced setting

Wonderful collaboration, communication and presentation expertise

Desired Qualifications

Expertise with database software program and instruments desired (Adobe Analytics, Tableau, and so forth)

Understanding of the automotive buy funnel

Expertise

Potential to research, mannequin and interpret qualitative and quantitative knowledge

Potential to scope and operationalize shopper communications analysis tasks

Excessive consideration to element

Analytical and conceptual considering utilizing logic and cause, artistic and strategic considering to drawback clear up

Potential to collaborate throughout numerous departments & companion businesses

Challenge management expertise – enterprise acumen, determination making authority

Skilled communication expertise expertise in delivering formal shows and written communications to government audiences

Means to handle time towards recognized deliverables

Strategic thinker

Excessive Proficiency in Microsoft Workplace (Thinkcell and Powerpoint) and Potential to generate top quality shows

Hours per Day
eight

Hours per Week
40

Complete Hours
1,280.00

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