Volkswagen Group of America, Inc. – Herndon, VA
“Vorsprung durch Technik” or, “Progress by means of Know-how” is our firm ethos and is the core perception that drives the event of each Audi car. It evokes the progressive options, revolutionary engineering and progressive design which have turn into synonymous with the Audi identify. And it reminds us to problem ourselves, rewrite the principles on occasion and all the time gasoline our pioneering spirit. The spirit that units us aside on the racetrack and the open street. In our relentless pursuit to develop into the primary premium automotive model within the America, we’d like staff who share on this spirit of difficult the established order in the whole lot that we do.
Position Abstract:
The Audi of America Social Media Specialist will implement the social media technique for Audi within the US market. This place is answerable for managing the day-to-day social media content material and serving to the group drive concept improvement for the bigger campaigns, gaining cross-group enter, alignment with the digital ecosystem objectives, and delivering main-edge social media initiatives. Listening, managing and creating applicable responses to conversations about Audi by way of a number of channels might be led by this particular person.
As well as, this place will assist inform the vendor community about the right way to greatest harness the social media area whereas managing the activation of nationwide social media campaigns. The profitable particular person ought to search for alternatives that additional amplifying the Audi model in social communities whether or not with marketing campaigns or via particular person social platforms. In search of out socially-related content material alternatives by means of AUDI AG, Product Administration, Advertising, Public Relations, After Gross sales, The Audi Academy are desired.
This position requires somebody with deep information of social media, who is ready to implement the Social Technique whereas managing the everyday of the Audi owned social channels.
Position Duties:
Handle Artistic Improvement with Businesses
Act because the strategic marketing lead for Audi of America. Develop artistic briefs for the model, launches, in market campaigns, and every day group campaigns.
Champion new concepts and push for innovation in advertising packages
Handle the social media company of their daily actions and activations
Work with enterprise companions/businesses to assist meet marketing aims.
Help within the improvement of daring, vanguard and progressive social media concepts.
Amplify Audi Advertising/PR messages by partaking socially related conversations.
Liaise with authorized group and perceive all authorized implications of advert messages. Symbolize authorized pursuits on shoots to make sure adherence to authorized’s manufacturing necessities.
Report out Metrics/Outcomes of Social Media Actions.
Managing two onsite company personnel
Collaboration
Collaborate with Audi PR/Communications, After Gross sales, Product, Name Middle/AudiTalk, Authorized, Advertising and AUDI AG on social media subjects.
Price range Administration/Company Scope Administration
Finances management together with collaboration on annual manufacturing finances improvement, monitoring and processing of all associated estimates and invoices.
Plan the company scope and manufacturing price range in the course of the Planning Spherical Course of
Handle the company scope and reconciling through the fiscal yr both semi-yearly or quarterly.
Qualifications
Required:
5-7 years marketing expertise specializing in social media expertise in automotive, luxurious, or know-how sectors
Bachelor’s Diploma
Social Media
Advertising
Analytics
Work Flexibility:
Journey as much as 20%
We’re proud to be an EEO employer M/F/D/V. We keep a drug-free office and carry out pre-employment substance abuse testing.
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