Associate Media Strategist, Campaign Optimization - YuMe - Redwood City, CA

Associate Media Strategist, Campaign Optimization - YuMe - Redwood City, CA -

Associate Media Strategist, Campaign Optimization
YuMe four critiques – Redwood Metropolis, CA

About YuMe
YuMe, Inc. (NYSE: YUME) is a number one supplier of worldwide viewers applied sciences, curating relationships between model advertisers and shoppers of premium video content material throughout a rising vary of related units. Combining knowledge-pushed applied sciences with deep perception into viewers conduct, YuMe provides model advertisers finish-to-finish marketing software program that establishes larger model resonance with engaged shoppers. It’s the evolution of brand name advertising for an ever-increasing video ecosystem. YuMe is headquartered in Redwood Metropolis, California, with worldwide workplaces. For extra info, go to www.YuMe.com/pr , comply with @YuMevideo and like YuMe on Fb.
Abstract Description: YuMe is on the lookout for an Associate Media Strategist to hitch the Pricing and Yield Administration Group. The Associate Media Strategist will probably be accountable in monitoring supply and efficiency throughout all YuMe advert campaigns. S/he’ll work intently with cross-useful groups to optimize and reallocate community provide based mostly on suggestions from the shoppers, sales, and account managers. S/he’ll have to be half marketing campaign supervisor, media purchaser, and quantitative whiz to maximise efficiency and revenue inside our quick rising community. The perfect candidate ought to have robust analytical, writing, and comprehension expertise to assemble and execute marketing campaign optimization techniques. This place offers publicity into each advertiser and writer features and is ideal for people keen to reinforce their profession in media/know-how. Robust, self-motivated performers on this position may have substantial progress alternatives.

Key Duties:
Handle the day-to-day execution of evaluating marketing campaign efficiency and supply whereas proactively recommending techniques for marketing campaign optimization
Lead in securing third get together stock for crucial campaigns
Help within the improvement and execution of community extensive strategic plans to maximise community effectivity
Seize advertiser demand developments to supply artistic and proactive options to maximise success
Turn into an skilled in evaluating third celebration reporting and assist troubleshoot points
Work intently with a number of teams inside YuMe, typically throughout totally different time zones to determine stock availability for video advert campaigns.

Minimal Qualifications:
1+ years of expertise in on-line media planning, advert networks, or on-line media shopping for; programmatic expertise a plus
Have to be a self-starter and cozy working in a staff-oriented, outcomes-pushed surroundings with a capability to translate strategic suggestions into actionable content material
Means to obviously and persuasively talk to inner and exterior audiences
Have to be a self-starter and cozy working in a staff-oriented, outcomes-pushed setting
Robust quantitative expertise and extremely proficient with Excel
Should perceive the fundamentals of on-line media planning/shopping for – i.e. pricing fashions (CPM, CPA, CPCV, vCPM and so forth.), efficiency metrics (CTR, VCR, and so on)
BA/BS diploma or equal
Wonderful customer support and organizational expertise
Robust written and verbal communication expertise
Possess an issue fixing, troubleshooting, resourceful mindset

Most popular Qualifications:
Passionate concerning the on-line area and have terrific grasp of the web media panorama, gamers and channels – on-line video a plus
Confirmed to arrange and retain giant quantities of data and use it logically when fixing complicated issues
Capacity to thrive in a quick-paced, quick-altering surroundings

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