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Associate Media Director - Starpoint Solutions - Reston, VA

Associate Media Director - Starpoint Solutions - Reston, VA -




Job Description:
Authority

Associate Media Administrators are chosen and positioned into the place by the Regional

Administration staff. This place works beneath Common Path, offering overview of

finish outcome; work is accomplished unsupervised. Incumbent makes use of unbiased judgment and

discretion to perform duties. Plans/schedules/arranges personal actions. Has

appreciable latitude of discretion and judgment inside scope of place. Develops

options to complicated issues whereas managing their staff.

General Goal

To successfully oversee the preparation and coordination of all Shopper’s media planning

efforts, working alongside the Account Director for his or her designated space of duty

and VP Media Director of Operations on HQ group. To work with Shopper Company within the

improvement of price range allocations, in addition to planning priorities and parameters for his or her

area. To direct the Technique Staff in an ongoing seek for regional and/or multi-

regional properties that may maximize Shopper’s efficiencies whereas selling sales.

Characterize the Regional Media Workforce in discussions with the Shopper and Account Group.


Job Necessities:
Obligations


  • Direct the Media Supervisors/Planners within the planning, implementation and

stewardship of all Shopper regional media plans; Conventional & Digital.

  • Main contact, absolutely understands and is in settlement with media methods and

aims.

  • Potential Journey to month-to-month conferences and current suggestions/plans to shoppers

as wanted

  • Work with the Media Supervisors/Planners to make sure that all regional media plans

are consistent with Shopper’s marketing goals and effectivity targets. Make sure that

innovation in plans is prime of thoughts.

  • Lead Media Technique Group within the improvement of regional budgets and allocation

methodologies

  • Handle the evaluation, negotiation and buy of nationwide and multi-regional sports activities

properties, together with nationwide cable and community TV purchases

  • Determine areas the place know-how or different assets can improve planning group

capabilities

  • Work with particular person Regional Media Supervisors/Planners to deal with totally different

planning points and advocate potential options

  • Work with HQ staff as wanted on Shopper requests

  • Work with sister media company management to find out broad shopping for methods and the way teams

can greatest work collectively

  • Develop formal, senior-degree shows on well timed media points and strategic

suggestions

  • Monitor workload and efficiency of the media group on your space. Guarantee workforce is

working collaboratively with all groups

  • Lead Technique Workforce within the improvement of POVs and white papers on necessary

media subjects


Necessities


  • Bachelor’s diploma in associated area or equal expertise

  • eight+ years media planning expertise, at a minimal attaining Supervisor Degree

  • Wonderful presentation and writing expertise

  • Confirmed capacity to conceive and develop high quality, properly-conceived and profitable media

plans

  • Expertise immediately managing a employees of 6 or extra

  • Expertise managing and coordinating inter-departmental efforts on the director

and/or Supervisor degree

  • Expertise negotiating brief and lengthy-time period contracts with and managing print

distributors

  • MS Workplace: Web Explorer, Excel, Phrase and PowerPoint

  • Expertise with a lot of the following media planning instruments: TNS, Scarborough,

Media Screens, Nielsen, Arbitron, Tactician, Kantar, Strata and Simmons

  • Expertise with Donovan and Media Instruments a plus

  • Assistant Media Director (AMD) or Group Media Director (GMD) degree is very

fascinating

  • Expertise in retail, and Tier 1 & 2 Automotive, is very fascinating

  • Understanding & Planning of Interactive promoting desired

  • Full service company or main media shopping for service expertise most popular






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