Director of Digital Media - Tory Burch - New York, NY

Director of Digital Media - Tory Burch - New York, NY -

About Us:
Tory Burch is an American way of life model that embodies the private fashion and sensibility of its Chairman, CEO and Designer, Tory Burch. The gathering, recognized for colour, print and eclectic particulars, consists of prepared-to-put on, footwear, purses, equipment, residence and wonder. Artwork, music, journey, interiors and the designer’s personal trendy mother and father are inspirations for the gathering.

Our firm launched in February 2004 with a single boutique on what was then a distant road in downtown Manhattan. Immediately, we’re a worldwide model with a presence in additional than 50 nations, however in some ways we’re solely simply starting. There’s a lot we need to do!

Model integrity, international inspiration and delightful merchandise are integral to who we’re as an organization and what we have now completed so far. Our unimaginable staff is an equally necessary half of the equation. We consider that every of our staff play an important position in our persevering with efforts to develop and evolve.

Overview:
The Director of Digital Media is chargeable for creating home marketing campaigns and media methods for our paid digital media channels. This chief will drive a big, multi-million greenback funding within the Tory Burch digital footprint driving new buyer acquisition and retention This position will oversee a myriad of actions together with our search and efficiency marketing funding, in addition to digital branding and consciousness campaigns. Media investments will embrace the SEM, show, social, video and different paid media placements.

Duties:
Marketing campaign Improvement and Reporting Develop Digital Media Methods and Campaigns that align with enterprise and model priorities. Work with numerous cross practical companions together with ecommerce enterprise management, website expertise workforce, marketing and artistic groups to align goals and develop campaigns. Handle company relationships and optimize company roster to ship aims. Temporary artistic groups on campaigns, and combine artistic messaging with bigger model campaigns as applicable. Develop reporting templates and cadence to research outcomes and optimize future efforts. Companion with social workforce to make sure alignment in messaging campaigns to drive visitors and conversion. Put together Powerpoint shows that present how efforts have delivered towards strategic goals. Current outcomes to senior management.

Efficiency Advertising and Media Shopping for Work with businesses to develop ROI constructive efficiency marketing program that delivers towards ecommerce income aims. Particularly, should have a robust and in-depth information of Search Engine Advertising and different digital media efficiency channels. Consider optimum spend given objectives of constructive ROI contemplating Buyer Lifetime worth calculations. Work intently with businesses and distributors to watch marketing campaign efficiency and recommend optimizations Check and lean inside new channels together with paid social and make clear the position of these channels in delivering buyer engagement, conversion and retention.

Model Campaigns Construct Digital Branding campaigns that categorical model messages and prolong model seasonal and different effort. Drive new considering in the way to leverage further content material varieties (editorial, video) and new media channels to drive the event of impactful packages. The campaigns developed will ship an concept that mixes media and content material for max impression and engagement. Work with businesses and artistic companions to develop concepts and launch campaigns.

Workforce Management Handle and develop a workforce of 4 professionals. Work as a pacesetter and trusted associate throughout the varied cross useful groups at Tory Burch. You’ll develop an in depth partnership with our artistic staff, our editorial leads and our marketing packages groups around the globe to help their efforts. Lead revolutionary campaigns to accumulate new clients (check and study) Determine alternatives with social media groups to determine sentiment and seize new prime of funnel clients. Lead international initiatives as wanted that focus on digital campaigns.

Should be capable of: Ship an skilled understanding of digital media, efficiency marketing and revolutionary digital marketing campaign improvement Successfully handle media businesses and drive analytics and optimization of packages. Propel robust execution of campaigns that resonate with goal clients. Convey revolutionary digital concepts to the bigger staff round content material, media, the digital panorama and different key developments. Develop deep and systemic analyses of outcomes and current these findings to senior management. Draw implications and hindsight campaigns. Learnings ought to be utilized throughout the enterprise and to future digital media efforts.

Qualifications:
An skilled digital marketer with a minimal of 10 years of expertise. Should have a substantive background in efficiency marketing. First fee analytical expertise, and the power to attract actionable insights from knowledge. BA in enterprise, marketing, or quantitative space most popular A big background in Search Engine Advertising and LTV evaluation. Robust staff management expertise. Expertise main international groups or working in international markets on digital media is strongly most popular. Working information of promoting platforms and reporting instruments, together with:

Google Analytics

Social Media Advertising platforms

Show advert serving

CLICK HERE TO APPLY

Tweet

Subscribe to receive free email updates: