Senior Media Specialist - 6D Global Technologies, Inc. - Portland, OR

Senior Media Specialist - 6D Global Technologies, Inc. - Portland, OR -

The Senior Media Specialist (Sr. MS) interacts with shoppers and works intently with inner staff members as a way to advocate the suitable mixture of paid channels greatest fitted to the shopper’s marketing campaign goals. This staff member helps to determine and articulate the shopper’s key efficiency indicators (KPIs) and price range ranges. The Sr. MS is liable for making a complete media plan that breaks down spend by community or advert sort (e.g. remarketing, PLAs, paid search, Show and Digital Video) to offer the absolute best return towards measured knowledge inputs. The important thing deliverable produced for the media plan is a forecast of visits, conversions, and different excessive-worth key metrics based mostly on strong evaluation of historic trended knowledge. The Sr. MS is answerable for presenting alternatives for account enlargement to shoppers in an interesting method, backed with visible and knowledge help—based mostly on shopper suggestions. The Sr. MS can also be answerable for updating the media plan, launching campaigns and regularly managing and optimizing channels towards the shopper’s objectives.

Required Expertise:
5+ years of arms-on expertise managing B2B and B2C AdWords and Bing pay-per-click on accounts with mixed spending of no less than $50,000+/month

Have to be Google AdWords Licensed

5+ years Google Analytics expertise licensed, with the power to make the most of Google Analytics for superior evaluation that AdWords knowledge and reporting can’t help

5+ years expertise creating, launching and managing model and efficiency-pushed campaigns inside Google Show Community

Expertise implementing and managing campaigns inside social media channels with the power to verbally articulate the varied promoting alternatives that exist inside every of the next:

Fb Promoting

Twitter Promoting

LinkedIn Promoting

YouTube Promoting

Expertise mentoring and coaching junior degree Media Specialists to write down advert copy, carry out key phrase analysis for brand spanking new marketing campaign construct-outs, execute recurring reviews for shoppers, and handle campaigns on a day-to-day foundation

Technical Expertise:
Agency understanding of Marin software program and its makes use of in multi-platform bid management and reporting

Understanding of conversion scripts (tags) and skill to elucidate to stakeholders how they have to be positioned inside a web page or tag management system

Potential to design complete shopper studies from scratch. This consists of finishing periodic (weekly, month-to-month, quarterly) studies—in addition to advert hoc reporting

Able to distilling knowledge and metrics into comprehensible findings that help clear suggestions (or actions)

Has immaculate consideration to element, and may create aesthetically and visually interesting layouts when formatting stories

Understands and may articulate to shoppers what constitutes a great touchdown web page, offering examples that the shopper can then use to design their very own

Contributes to the artistic/design course of and make robust messaging, copy and content material suggestions

Understands the essential parts of marketing automation techniques, with a capability to log into numerous methods (Marketo, Eloqua, and so on.) and work with templates to create touchdown web page variations and exams

Has strong information of AdWords scripting and has the power to generate scripts to create account management efficiencies

Understands primary HTML and has expertise writing primary HTML snippets

Can determine JavaScript tags or snippets, and the customized knowledge being handed into variables inside these scripts

Diploma/Certification:
Bachelor’s diploma in marketing or associated subject

Google AdWords Licensed

CLICK HERE TO APPLY

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