IMMEDIATE MANAGER: Chief Advertising Officer
DIRECT REPORTS: zero
DIRECT REPORTS TITLES: N/A
JOB CLASSIFICATION: Exempt
BUDGET RESPONSIBILITY: N/A
LOCATION: New York, NY
The PURPOSE: To amplify the model message by driving our general public relations and publicity technique and execution. The scope is to place in place methods, packages and messaging supplies concentrating on trend, way of life, shopper, enterprise and commerce press and staff.
The ROLE (what you’re accountable for)
Drive and Direct Public Relations effort for all model classes
Handle exterior businesses in respective markets, domestically and internationally
Monitor and oversee all requests and enquiries from journalists
Guarantee all points of the model are publicized within the right setting on a continuing foundation
Guarantee right appointments for every line are focused in the course of the right market part in an effort to maximize and distinguish between the differing model strains
Maximizing model positioning by assembly frequently with key editors whereas continuously gaining new contacts to advertise True Religion
Overseeing seasonal assortment appointments and press suggestions
Working successfully with inner departments to take care of a constructive outlook and the constant message of the model
Oversee mail outs, press launch distributions and publication targets
Inform needed departments of all firm associated and aggressive associated press actions
Write press releases, tip sheets and handle occasion publicity
Handle present and departmental finances/allocation
Maintain abreast of all new alternatives and varieties of promotion
Monitor outcomes and effectiveness on all ranges
Oversight of regional markets; retail openings, press correspondence, driving consciousness to model
Complete plan for figuring out, and concentrating on Influencers, Tastemakers, and VIP ambassadors.
YOU ARE:
Somebody with robust market information; potential to identify business tendencies
You might have pre-present media relationships within the business
Profitable at managing the execution of extremely curated occasions
A Chief
An distinctive communicator, organized and have wonderful interpersonal expertise
Capable of perform in a excessive-velocity, excessive-power surroundings
Self motivated, conscientious individual
All about Technique
Fearless, Targeted, Open and Quick!
REQUIRED MINIMUM EXPERIENCE
Bachelor’s Diploma
7 years of Public Relations expertise
Pre-present media relationships within the business, together with artwork and design
Profitable monitor document managing the execution of extremely curated occasions
Expertise managing a group
Distinctive communication, organizational and interpersonal expertise
Potential to perform in a excessive-velocity, excessive-power setting
PREFERRED EXPERIENCE
Bachelor’s Diploma
10+ years of expertise in PR and marketing, ideally with an artwork or luxurious model
APPLY THIS JOB HERE
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