Director of Public Relations, NSO & Classical - The John F. Kennedy Center for the Performing Arts - Washington, DC

Director of Public Relations, NSO & Classical - The John F. Kennedy Center for the Performing Arts - Washington, DC -

T he Director of Public Relations is accountable for sustaining and positively positioning the public picture of the Nationwide Symphony Orchestra (NSO), Washington Nationwide Opera (WNO), and the Kennedy Center’s full vary of classical programming by way of native, nationwide, and worldwide media placements, new media, self-generated content material and storytelling, and by influencing a variety of inner platforms together with the Center’s social media portfolio and web site. The place consists of oversight duties of public relations methods for WNO; nevertheless, this position’s main perform is to steer and develop media relations and PR methods for the NSO, NSO Pops, NSO Schooling and Group Engagement actions, home and worldwide excursions, and its music director, Christoph Eschenbach – in addition to Music Director Designate, Gianandrea Noseda. Working with the VP of Public Relations, the Director will even handle publicity for the Kennedy Center’s new, annual SHIFT: A Pageant of American Orchestras, which takes place every Spring.

The Director will handle the day-to-day media operations of a quick-paced PR workplace, directing inventive and program bulletins, leveraging publicity alternatives, driving media cultivation, and figuring out positioning of information and points pertaining to the Center’s classical packages. The Director might be the chief strategist and associate for the NSO’s Government Director and Orchestra’s inventive directors in shaping compelling tales that spotlight innovation, visitor artists and conductors, group engagement and schooling actions, and distinctive portrayals of the life/careers of NSO musicians. By constructing productive relationships with media, inventive companions, orchestra musicians and inner employees, he/she is going to generate vital and excessive-influence protection regionally, in addition to construct the Orchestra’s nationwide and worldwide profile via proactive media pitching. This place will work intently with the VP of Public Relations and different senior management to information the voice and messaging round a number of of the Center’s upcoming milestone tasks, together with the John F. Kennedy Centennial Celebration (2016-17), Bernstein 100th yr (2017-18), and preparations for the Center’s 50th Anniversary in 2021. The place will supervise the Senior Press Consultant for WNO, and the PR Coordinator, Classical. The Director will function spokesperson for the NSO, NSO Pops, Fortas Chamber Collection, and different classical entities the place applicable.

Duties Embrace :
35% Publicity & Media Relations: Devise and implement brief and lengthy-time period public relations methods that help and leverage the full spectrum and excellence of NSO live performance packages, its inventive management, touring and academic actions. Assist to craft and ship a message that persistently positions the Orchestra as an enterprising chief inside the business and round the world, and maximizes the alternative that’s introduced with an thrilling new Music Director. Pitch tales to print and broadcast media retailers that our advance public relations objectives. Plan and oversee press conferences, media cultivation, and main press bulletins. Help public relations work round the annual SHIFT Pageant. (NSO: 70%; WNO: 20%; Fortas: 10%)

20% Administration of employees: Present management and steerage to 2 positions — the Senior Press Consultant for the WNO, and the PR Coordinator– in the direction of assembly departmental goals and objectives for classical packages and their position inside the broader Kennedy Center. Information the departmental workflow and focus. Work with direct reviews on lengthy-vary PR planning and campaigns and direct efforts to realize most publicity for NSO, WNO, and Fortas occasions, artists, and tales. Work intently with social media group to information the voice, messaging, and branding inside the respective social media portfolios, and guarantee its compatibility and inclusion in the information cycle.

15% Write, edit, and disseminate press releases for institutional information bulletins and particular packages to incorporate subscription live shows, particular occasions, nationally televised broadcasts, season bulletins, touring and fundraising actions, schooling, and group outreach.

10% Work proactively and meet recurrently with senior management, administrators and managers to develop and execute robust messaging and PR techniques that generate buzz, attain a broad vary of media (past arts beat), and domesticate new audiences.

10% Oversee the Coordinator’s creation and modifying of Playbill for NSO, WNO, and Fortas performances annually. Consists of: Content material path, modifying, editorial selections, and communication with editors, designers, and applicable inventive employees.

5% Journey with the NSO as the PR consultant on all nationwide and worldwide excursions and run-outs (as required).

5% Along with the VP and staff, generate and handle publicity for the Center’s marquee award occasions, notably the Kennedy Center Honors, to generate a better profile of the Kennedy Center regionally, nationally, and internationally.

Schooling/Expertise :
Minimal of eight years of public relations/communications expertise working at a performing arts group with demonstrated success at managing complicated points in a quick-paced surroundings.

School diploma required; public relations or communications diploma or arts-associated diploma a plus.

Demonstrated, established and constructive relationships with key business journalists and media retailers extremely valued for this place (arts beat and editorial management relationships, but in addition common/mainstream reporters).

Wonderful interpersonal expertise; excellent writing and modifying expertise, robust consideration to element and accuracy.

Private traits of poise, calm, and composure in demanding, disaster communications conditions.

Expansive information and a love of symphonic and operatic repertoire.

Demonstrated supervisory expertise, and a capability to construct robust groups.

The John F. Kennedy Center for the Performing Arts is a world premiere performing arts group and our nation’s cultural middle. Variety is a important element of our mission, imaginative and prescient, and values. Our employees reveals all kinds of views and experiences which allow us to foster and strengthen an setting of variety and inclusion.

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