Analytical Lead, Media and Entertainment - Google - Los Angeles, CA

Analytical Lead, Media and Entertainment - Google - Los Angeles, CA -

Companies that companion with Google are available all shapes, sizes and market caps, and nobody Google promoting answer works for all. Your information of on-line media mixed together with your communication expertise and analytical talents shapes how new and present enterprise develop. Utilizing your influencing and relationship-constructing expertise, you present Google-caliber shopper service, analysis and market evaluation. You anticipate how selections are made, persistently discover and uncover the enterprise wants of Google’s key shoppers and perceive how our vary of product choices can develop their enterprise. Working with them, you set the imaginative and prescient and the technique for a way their promoting can attain hundreds of customers.

You develop shopper success by way of buyer-particular evaluation and insights. Your deep understanding of measurement/attribution methods, together with quantification of ROI, lets you ship eager insights to clients. Reporting to the Analytical Lead Supervisor, you’ll develop measurement and attribution buyer use instances, and work collaboratively with sales leaders to make sure these are deployed successfully.

Duties

Interact with groups and clients to offer custom-made buyer and enterprise insights (anchored within the business insights developed by Gross sales Improvement Managers) to assist them make extra knowledgeable strategic/enterprise selections, working with Account Executives/Account Managers to include insights into buyer tales/narratives.

Analyze knowledge to determine new alternatives, high quality enterprise influence and required funding.

Develop and ship analytics on measurement and attribution to point out worth of Google media.

Advise Google shoppers and businesses on greatest practices for marketing analytics (together with measurement/attribution), inside broader context of brand name business requirements and choices; present ongoing buyer session on tips on how to implement greatest practices.

Practice and encourage shopper and company companions to make use of Google instruments in artistic methods to succeed in new clients and consider content material.

Minimal Qualifications

BA/BS diploma or equal sensible expertise.

6 years of related analytical work expertise.

Most popular Qualifications

MBA or superior skilled diploma.

Deep understanding of each on-line and offline model metrics (e.g. TV metrics).

Proficiency in SQL, databases, and knowledge manipulation

Professional in model entrepreneurs analytical methods, together with newest approaches in media combine modeling.

Proficient in primary automation methods (constructing customized dashboards, automating customized stories, materializing tables).

Space

Our Giant Buyer Gross sales groups associate intently with most of the world’s largest advertisers and businesses to develop digital options that construct robust companies and manufacturers. We take pleasure in a hen’s eye view on the huge transformation occurring as promoting shifts to cellular and on-line platforms. We’re uniquely located to assist form how corporations develop their companies within the digital age. We advise shoppers on Google’s broad vary of merchandise throughout search, video and cellular to assist them join immediately and seamlessly with their audiences.

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