VP Marketing & Public/Government Relations - CentraState Healthcare System - Freehold, NJ

VP Marketing & Public/Government Relations - CentraState Healthcare System - Freehold, NJ -

Overview:
CentraState’s mission is to reinforce the well being and nicely being of our communities via the compassionate supply of high quality healthcare. Our imaginative and prescient is to have a corporation of caring professionals trusted as our group’s healthcare system of selection for medical excellence. We’re devoted to service excellence for our sufferers, residents, households and group. Compassion, sensitivity and integrity , for these we serve in addition to these with whom we work, are important. We’re additionally dedicated to an setting that helps steady high quality enchancment and constructive change. This surroundings is enhanced by schooling that improves our particular person and collective capabilities. We perceive that cooperation with people and establishments with whom we share widespread objectives is integral to the achievement of our mission.

CentraState Healthcare System is an equal alternative employer. All certified candidates will obtain consideration for employment with out regard to race, colour, faith, intercourse, nationwide origin, incapacity standing, protected veteran standing, or another attribute protected by regulation.

Obligations:
Reporting to the Chief Government Officer, this key place is liable for creating efficient marketing and communication methods for all medical working models and repair strains by means of the event of refined marketing plans and artistic branding efforts.

This place is answerable for creating, implementing and measuring the success of:

a complete marketing, communications and public relations program that may improve CSHS’ picture and place inside the market place and most of the people and facilitate inner and exterior communications

all Group marketing, communications and public/governmental relations actions and supplies, together with however not restricted to, publication, media relations, shopper acquisition.

Frequently conducts related market analysis, coordinate, oversees the exercise and screens tendencies.

Acts as CSHS’ liaison with state, native and federal businesses in help of healthcare laws that advantages the group and/or the business, as nicely, supplies dissenting opinions for laws that don’t advance the mission of CSHS and/or the business.

Screens key marketing efficiency indicators and aligns methods to enhance these metrics.

Creates and implements a complete digital Marketing technique to help buyer acquisition, conversion and retention. This consists of, however shouldn’t be restricted to, CRM, PR and Social Media.

Model Technique and Stewardship: Collaborate intently with CEO and government workforce on all issues model technique.

Artistic Providers: Drive constant, lovely and on-model artistic throughout all main buyer touchpoints.

Qualifications:
Minimal Schooling: Bachelor’s diploma in enterprise, well being administration or a related technical subject; Grasp’s most popular

Minimal Work Expertise: Minimal 5 years management position in healthcare PR/Marketing.

Working Circumstances: Regular workplace surroundings with occasional visits to places throughout the system and off-website.

Publicity: No anticipated publicity to blood and/or physique fluids.

HIPPA: H4 – Requires entry to knowledge parts wanted to carry out cost and operations duties.

Supervises: Director Public Relations and Director of Marketing

Required Information, Expertise and Talents

Vice President for Marketing and Public/Governmental Relations supplies the imaginative and prescient, technique and management essential to help the profitable execution of CentraState’s technique because it pertains to marketing and communication.

Ensures articulation of CSHS’ desired picture and place, guarantee constant communication of picture and place all through the Group and assures communication of picture and place to all constituencies, each inner and exterior.

This place requires robust artistic, strategic group capabilities, wonderful communication (each oral and written), and interpersonal expertise.

The power and judgment to be professional-lively and work with a minimal of oversight and the discretion to hunt steerage and provoke communication on the applicable time are important important expertise.

As a change agent, reveals the power to steer and encourage professionals towards agreed upon objectives.

Means to conceive, execute and handle all features of advocacy campaigns, together with expertise with marketing, analysis and media.

Completed in driving consensus and attaining compromise amongst many constituents and powerful negotiation expertise.

SUBMIT YOUR CV HERE

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