Jr. Digital Media Planner - Zimmerman Advertising - Fort Lauderdale, FL

Jr. Digital Media Planner - Zimmerman Advertising - Fort Lauderdale, FL -

Function

The aim of this job description is to explain the authority, duties, and duties of the Built-in Jr. Digital Media Planner.

Authority

This place works underneath Basic Course, offering overview of finish end result; work is accomplished unsupervised. Incumbent makes use of unbiased judgment and discretion to perform duties. Plans/schedules/arranges personal actions. Has appreciable latitude of discretion and judgment inside scope of place. Develops options to complicated issues.

General Goal

The Built-in Jr. Digital Media Planner plans, negotiates and executes digital media campaigns for assigned shopper accounts. This place could have duty to handle day-to-day planning and evaluation whereas sustaining robust relationships with media distributors, shoppers and associate businesses. The obligations are many, numerous, and never restricted to these written on this doc. These duties have to be directed constantly towards sustaining distinctive service to the shopper and offering well timed deliverables, i.e., Media Plans, Level-of-Views (POVs), and associated media analyses.

Duties

Work alongside offline Built-in media planning and shopping for groups to offer digital perception for aims and methods utilized to general shopper media plan; Plan digital media marketing campaign technique in tandem with conventional media staff

Analysis, plan, execute and handle efficiency reporting and evaluation/optimization efforts for digital media campaigns which will embrace most or all the following: Digital Show (each wealthy and normal executions), On-line Radio, Video, Cellular Show, On-line Gaming

Work alongside paid search and search engine optimization groups to handle inner communications, efficiency reporting and finances allocation for assigned accounts

As directed and overseen by the Digital Media Supervisor, chargeable for organizing, implementing and controlling the day-to-day media planning improvement course of together with coordination amongst assistants

Oversee and practice assistant degree staff for the help-degree work they carry out and in addition assist information their general progress and improvement

As directed and overseen by the Digital Media Supervisor, current suggestions, POVs and choose analyses to shoppers and Account Service personnel in addition to efficiency reporting delivered and introduced to shopper on common foundation, typically weekly

Use digital media instruments and assets as wanted to analysis and plan shopper campaigns, together with aggressive evaluation (utilizing TNS/Kantar) and website visitors and demographic concentrations (Comscore)

For all assigned accounts, handle shopper media billing approval and bill reconciliations; Concern IATB paperwork for shopper approval and insertion orders from EAS/Landmark for all managed digital media buys

Required Expertise

Required Expertise

Qualifications

Bachelor’s diploma in enterprise, marketing, promoting or equal

1+ years media planning expertise as an Assistant or Jr. Planner/Planner; must have been in digital planning capability

Demonstrated presentation and writing expertise

Expertise negotiating with and managing digital distributors

Expertise evaluating and recommending technique and placements for digital campaigns

Proficiency with MS Workplace: Outlook, Excel, Phrase and PowerPoint

Expertise in retail, restaurant and/or franchisee operations is very fascinating

Full service company expertise most popular, however not required

Working information of varied advert servers (Atlas, DoubleClick, Sizmek)

The obligations are many, numerous, and never restricted to these written on this doc

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