Senior Display/ Native Media Manager - Agora, Inc. - Baltimore, MD

Senior Display/ Native Media Manager - Agora, Inc. - Baltimore, MD -

Agora Financial is seeking a highly motivated leader to manage and build a team of in-house and third party display/native media buyers. The primary role of the Senior Display/Native Media Manager will be planning, buying, tracking and optimizing display/native campaigns through direct display buys and a variety of display/native networks. Duties include researching opportunities, negotiating and buying inventory, coordinating internally with web team and product managers, and analyzing advertising placements. The ideal candidate will be intimately familiar with online advertising and possess the desire to grow an aggressive external advertising program. Candidates should have an understanding of campaign costs, response rates, and the ability to tailor placements to meet campaign objects and goals. The ability to clearly articulate and present strategies, recommendations and results to team members is required. Strong management skills with a proven ability to drive projects to successful completion is required. This position requires an individual with creative, data-driven, entrepreneurial spirit with exceptional writing, communication and influence skills. Responsibilities: Actively manage campaigns by optimizing bidding, and performance to ensure KPI delivery Aggressively negotiate and buy interactive media with a keen undertstanding of performance goals and metrics Provide creative direction for banners, text ads, images and landing pages Build and maintain working relationships with publishers, media partners, affiliates, and list brokers Monitor and scale multiple campaigns prioritizing by revenue opportunity Analyze data against the defined campaign success metrics Qualifications: Experience in optimizing and scaling paid acquisition campaigns on Google Adwords/GDN. Advanced understanding of ad-serving platforms, ad tagging, testing, buying online media and/or managing campaign budgets Up-to-date knowledge of the digital (interactive) media marketplace Familiarity with email, affiliate, display, social, (CPM/CPC/CPA/CPV) and other marketing tactics is a must. The ability to discern great marketing copy from the mediocre is recommended Strong knowledge of the digital marketing industry, trends and new developments Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment Excellent negotiation and communication skills Demonstrated ability to understand and discuss new technical concepts and schedule tradeoffs with technical employees. Most importantly: The unrelenting desire to grow a customer base and meet aggressive KPIs. Interested applicants, please submit your cover letter and resume to the link provided.

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For the ancient Greeks, the center of social activity was the Agora, a lively marketplace where people came not only to buy and sell goods,…

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